Research On Financing Problems And Countermeasures Of Cultural Enterprises In The Initial Stage

The great development of culture is an important part of realizing the "Chinese dream" and the great rejuvenation of the Chinese nation.As a "sunrise industry in the 21 st century",cultural industry has gradually attracted the attention of various countries.In 2016,the 13 th five year plan was officially launched,and the cultural industry was positioned as the pillar industry of China’s national economy.Unfortunately,the financing problem has become a constraint for the development of the cultural industry.At present,the largest number of enterprises in China’s cultural industry is in the initial stage,most of which are small,and it is more difficult to finance compared with the mature enterprises in the industry.In the face of the difficulty of financing in the initial stage of cultural enterprises,the traditional financing mode is difficult to meet the rapid development of cultural enterprises,so it is very important to study the financing of cultural enterprises in the initial stage of our country.Firstly,this paper introduces the background,purpose and significance of the research,and summarizes the previous literature on the financing of start-up enterprises,SMEs and cultural enterprises,so as to put forward the financing of start-up cultural enterprises.Secondly,it defines the related concepts and financing models of the cultural enterprises in the initial stage.By discussing the financing characteristics of the cultural industry and the current financing situation of the cultural enterprises in the initial stage in China,it puts forward several problems faced by the financing of the cultural enterprises in the initial stage,and finds out the causes of the problems from the corresponding aspects.Through the early reading and summary of the literature,as well as the reference of the financing experience of mature cultural enterprises in the United States,Britain and Japan,the paper puts forward countermeasures.At the same time,this paper selects the aperture live broadcast as a case,analyzes the reasons for the failure of financing as a start-up cultural enterprise,and puts forward corresponding suggestions,which confirms the theoretical analysis above.Through the discussion of the financing problems of cultural enterprises in the initial stage,I hope to contribute to the solution of the financing problems of the whole cultural industry.Moreover,the paper also combines the current "Internet plus" and the background of big data to innovate the financing path of cultural enterprises,which has practical guiding significance for solving the financing constraints of cultural industries,enhancing the corporate value of cultural enterprises and promoting the sustained and healthy development of cultural industries.