Festivals In China

With the continuous development and progress of science and technology in the new era,digital media,as a new media technology,has gradually integrated into and expanded its proportion in people’s daily life,and the demand of social environment and market for digital media design is increasing.As a national intangible cultural heritage,traditional festivals have important cultural significance and high national attention.In the modern media environment,these Chinese festivals need to adapt to new communication methods and new media as soon as possible,develop new design ideas and effects in dynamic design,and create more modern design for the communication of Chinese Festival culture through dynamic font designBased on the research of font character design,application communication and dynamic design,and drawing design points such as shape,color and dynamic,the dynamic design of font character is carried out for the seven traditional festivals of Spring Festival,Lantern Festival,Qingming Festival,Dragon Boat Festival,Qixi Festival,Mid Autumn Festival and Chongyang Festival.By using research methods such as data collection and case analysis,and through the differences of font structure,strokes and details,we can create a font with variable forms,to give people different visual feelings,complete the cultural transmission of traditional Chinese "Festival",and accurately convey the festival emotions contained in the font through different font characters,to show the charm of the font character.Using the novel expression mode and audio-visual effects to make the audience have a deeper visual experience,so then improve the reception effect of traditional festival culture.