| With the development of diversified art forms,modern format design has gradually entered the public’s vision,triggering a new trend,which is sought after by young people.After the popularity of computer technology,the use of modern format design carriers are more and more widely.It not only has the function of transmitting information,but also has a strong commercial purpose.It can use its flexible and vivid layout to attract people’s visual nerves and meet people’s spiritual and psychological aesthetic needs.Nowadays,more and more brands have incorporated modern format design into their brand image,attracting the target audience groups of their brands,enriching their aesthetic needs and making them resonate with the brand psychologically.Due to the destruction of modern living environment and the increasing pressure of life and work,many young people’s health has been in a sub-healthy state for a long time.Therefore,the concept of health preservation in traditional Chinese medicine has gradually penetrated into their hearts,and the group of health preservation in traditional Chinese medicine is also showing a younger trend.However,at present,the traditional Chinese medicine clubs with health care services do not attach importance to their brand image design.The overall design is still in the previous aesthetic stage.Most of the traditional Chinese medicine clubs have a single brand image and monotonous layout design,which is different from the aesthetic consciousness of modern young people.Therefore,in order to keep up with the trend and break the present inherent deadlock,the brand image of Chinese medicine clubs can be integrated with modern layout design to create a more distinctive brand image and enhance the popularity and promotion of Chinese medicine clubs.From the perspective of Exploring Innovation in design practice,this paper is divided into the following five chapters: Chapter 1 mainly introduces the research background,research status,research purpose and significance,research methods and contents,as well as the innovation points of the paper;The second chapter summarizes the concept of modern format design type,arrangement of expression,artistic features and layout control problems.The third chapter summarizes and investigates the culture of Chinese medicine and the market situation of Chinese medicine club,analyzes the types of market audience groups of Chinese medicine club brand,and combines the successful cases of traditional Chinese medicine club brand using modern format,and puts forward the application principles of modern layout design in Chinese medicine club,so as to guide the follow-up design.The fourth chapter investigates and locates the brand of " a little fire" traditional Chinese medicine clubhouse to pave the way for subsequent design.The fifth chapter narrates the practical part and applies the modern format to the design of brand image of " a little fire" TCM club.Finally,a conclusion is drawn.This topic integrates the modern format into the brand visual image design of traditional Chinese medicine clubs,breaks the conventional design pattern of traditional brand image,and provides a good reference value for the future application of modern format in other traditional brand image design. |
