Research On Improving Cultural Tourism Experience Of Tulip Theme Park In Wuhan

With the continuous development of experience economy,scenic spots are also facing severe challenges while obtaining development opportunities.The process of tourists playing in the scenic area is also a process of experience,many tourists want to travel to meet their spiritual world.Therefore,the tourism market places the focus of competition on the tourists’ experience.Chinese agricultural leisure parks are also favored by many tourists because of their integration of various functions such as sightseeing,agricultural science popularization,having vacation,picking experience,and cultural activities.However,due to the lack of thematic cultural excavation in the development of most parks and the superficial problems of cultural integration,the attraction for tourists is not enough.The lack of strong sense of experience of tourists during the tour affects the sustainable development of the park.Therefore,how to integrate the theme culture scientifically into the planning and design of the leisure agricultural park,and how to use cultural elements to enable tourists to obtain a higher level of tourism experience has become the focus of the agricultural leisure park.Therefore,this article takes the cultural experience as the main line,and studies the agricultural leisure park in improving the cultural experience.In terms of theoretical research,it summarizes and analyzes the policy background of agricultural leisure parks,the change of tourists’ concepts,and the research status of domestic and foreign scholars.This article is based on experience economy theory and sustainable development theory,and summarize the development of architectural and landscape creativity,industrial landscape,and cultural activities in Tulip Theme Park.In terms of empirical research,this article use questionnaire survey and interview method to collect the expectation before play and satisfaction after play in cultural experience factors and analyze the demographic characteristics,tourist behavior and tourist preferences of tourists.After research,the cultural fusion and cultural elements in the Dongxihu Tulip Theme Park still need to be improved,which includes the participation of cultural experience activities are not high,the cultural excavation of scenic spots are not deep,and the tourism product system are not perfect.Finally,according to the questionnaire survey,the way to improve the tulip theme park is proposed.Starting with strengthening the construction of cultural experience activities in the park,digging into the regional culture and improving the tourism product system,this article has proposed corresponding cultural tourism strategies to meet the needs of tourists,which has a certain reference value.