Fish Pattern Elements In Wedding Brand Visual Image Design Application Research

As China is enjoying great momentum of economic development,cultural confidence of the Chinese is tremendously boosted.New wedding custom witnesses an integration of both Chinese and western styles,and develops in a diversified manner.In light of the current status and industrial characteristics of wedding ceremony brands,research is done based on visual image design of wedding ceremony brands within the scope of tradition featuring auspicious elements,whereby original stereotype is transformed,so as to present it with both modernistic aesthetic style and traditional cultural appeal.Marriage customs boast of a time-honored history.This paper revolves around visual image of wedding ceremony brands,coupled with online and offline questionnaire surveys and field trip to major brands.As indicated by the findings,visual image of brands and media promotion are burdened with such problems:inconspicuous individuality,unspecified target group,etc.On that account,traditional element of fish pattern compatible with brands is precisely positioned,via "the reproduction of the form","the integration of its connotation" and "the match of its colors".Thematic culture of"Auspicious Fish" is created relying on fundamental principles of brand visual image design,which is further applied to visual image of wedding ceremony brands.Innovative design is also applied to the image of elements by referring to historical stories and traditional double fish pattern.Over and above that,by listing and probing into the visual image of outstanding domestic wedding ceremony brands,and revealing the commonalities of visual image design of exceptional brands,this paper summarizes the design principles of fish pattern in visual image design of wedding ceremony brands,thereby effectively promoting brand popularity and evoking public’s reminiscences of traditional cultural elements.This paper carries out targeted design for the products related to visual image of wedding ceremony brands,and integrates online and offline survey and analysis.By touching upon as well as refining such following aspects:brand positioning,basics of brand visual image design,applications,wedding souvenirs,packaging and display of commodities of wedding ceremony brands,this paper is committed to infusing visual image design of wedding ceremony brands with traditional auspicious elements,and breaking the chain of stagnant mindset,so as to create wedding ceremony brands compatible with modern context and aesthetics.