| Farmers’ problems and rural development have always been the focus of the government and society.As a documentary style focusing on the real rural scenes,characters and events in the rural area,rural documentary with real records and artistic presentation can arouse people’s attention and thinking about rural society and rural groups,which has high social value and communication value.Rural documentary not only enriches the theme of documentary creation,but also responds to the national strategy of Rural Revitalization.It plays an important role in shaping the image of rural areas in the new era and spreading Chinese traditional culture.The visual design is the presentation form of rural documentary to change its visual effect,which can enhance the visual aesthetic feeling,visual expression and visual appeal of rural documentary,and enhance the aesthetic value and humanistic art value of rural documentary.This paper mainly expounds the visual design application of rural documentary,and takes excellent rural documentary at home and abroad and personal graduation work "from tea garden to tea cup" as an analysis case.The first chapter is the introduction,which analyzes the research status and value of visual design of rural documentary.The second chapter discusses and defines the general situation of rural documentary,visual design and visual design of rural documentary.The third chapter explores the application and role of visual design in rural documentary from four aspects: lens language design,composition design,color design and subtitle design.The fourth chapter from the visual spectacle,image presentation,aesthetic value three aspects to explore the inspiration of visual design to the creation of rural documentary.The fifth chapter elaborates the creation process of personal work from tea garden to tea cup,analyzes the application and effect of specific visual design forms in personal works,and finally summarizes the harvest in the creation practice and reflects on the problems.This study hopes to provide nutrition and experience for the visual design theory system of rural documentary from two aspects of theoretical research and creative practice.It is also expected that more creators can use visual design in rural documentary creation to create more excellent documentary works. |