A Study On The Strategy Of Integrated Development And Promotion Of Cultural Tourism In Qingzhou Ancient City

In recent years,the tourism industry of many countries in the world has shown a trend of rapid development.In our country,tourism industry is rising rapidly in the tertiary industry,which makes many other traditional industries hard to match.The catalytic effect and comprehensive effect of tourism on other industries are increasingly apparent,so many places regard tourism as a sharp tool to enhance the local comprehensive competitiveness.With the development of tourism industry in depth,tourists pay more and more attention to the cultural content of tourism.Therefore,it is an inevitable trend for the development of China’s tourism industry to inject new power into the tourism industry through culture.The integration of culture and tourism is first of all the integration of ideas.Only by correctly understanding the internal relationship between culture and tourism from the depth of thought can we promote the deep and real integration of culture and tourism.An important understanding of concept integration is to solve the problem of who is big and who is small,who is heavy and who is light in culture and tourism.For a long time,in the relationship between culture and tourism,a common understanding is that culture is the soul of tourism and tourism is the carrier of culture.As a 5A tourist attraction,Qingzhou tourism development has entered a new stage,and the ancient city brand has entered a new level.If we want to use the ancient city of Qingzhou as the breakthrough point of tourism development,we must dig deep into the cultural connotation of the ancient city of Qingzhou,develop the potential advantages of the ancient city culture,take the ancient city culture as the leading,vigorously develop cultural tourism,and enhance the development strategy of cultural tourism,so as to promote the transformation and upgrading of the tourism industry,and realize the reasonable development of the ancient city culture and the coordinated and healthy development of the tourism industry.Qingzhou is a national historical and cultural city with rich material and intangible cultural heritage.How to protect,inherit and make good use of these cultures is a major and urgent task.On the basis of protecting the culture of the ancient city,we should find the most appropriate promotion strategy of tourism culture,organically combine the culture of the ancient city with the tourism industry,change the current situation of the development of cultural tourism resources,enrich the tourism formats,and innovate the supply of tourism products,so as to improve the quality of cultural tourism and realize the "static" protection of the cultural tourism resources of the ancient city in the process of facing the society and going to the market And "dynamic" inheritance.This paper is mainly divided into six parts: the first part is the introduction.In this part,this paper puts forward the background and significance of the research on the development status and promotion strategies of the cultural and tourism integration of the ancient city of Qingzhou.At the same time,it combs the development process of the cultural and tourism integration of Qingzhou ancient city,and systematically expounds the relevant promotion strategies.Finally,it puts forward the research ideas and research framework of this paper.The second part is the literature review and theoretical basis analysis of ancient city cultural tourism at home and abroad.It analyzes the concept of ancient city culture,ancient city tourism and whole area tourism,and combs and expounds the development status of ancient city tourism,cultural tourism and cultural tourism integration at home and abroad,and puts forward a part of theoretical basis.The third part summarizes and evaluates the current situation of Qingzhou ancient city by using the methods of literature research and investigation,elaborates the historical and cultural connotation and protection process of Qingzhou ancient city,classifies the cultural types and tourism resources of Qingzhou ancient city systematically,and analyzes and evaluates the current situation of cultural and tourism integration development of Qingzhou ancient city.The fourth part uses interdisciplinary research method and information research method to reshape and integrate the cultural tourism of Qingzhou ancient city from the perspective of global tourism.This paper analyzes the tourism orientation of the ancient city of Qingzhou and the development direction of the integration of Qingzhou culture and tourism.The fifth part is empirical analysis and field research method.Taking the ancient city of Qingzhou,such as qieyuan street,Yunmen mountain and Qingzhou Museum as examples,this paper describes the significance of studying the promotion strategy of cultural tourism in Qingzhou ancient city through typical case analysis and field research method,and puts forward relevant strategies on how to effectively develop cultural tourism of Qingzhou ancient city,and further analyzes Qingzhou by using field survey method and data analysis method The promotion strategy of ancient city cultural tourism is analyzed rationally.The sixth part is the conclusion and prospect.It elaborates the conclusion and limitations of this study,and puts forward the further possible research direction.In the context of China’s whole territory tourism,through case analysis and empirical research,this paper obtains the weight and comprehensive evaluation results of the current situation and promotion strategy of cultural and tourism integration development of Qingzhou ancient city,and puts forward the guidance for the promotion strategy of cultural and tourism integration development of Qingzhou ancient city.I hope that through the research of this paper,we can give some suggestions and contribute to the research of related fields.