Research On The Popular Phenomenon Of Network Literature IP Dramas From The Perspective Of Youth Subculture

This paper believes that it is inseparable from youth groups and youth subculture to explore the popular phenomenon of network literature IP dramas,and to further investigate the representation of youth subculture in network literature IP dramas.Using literature research method,text analysis method and case analysis method,the whole network literature IP drama is used as the research object and supplemented with case explanation.From the perspective of youth subculture,combined with communication theory,it tries to explore and study the popular phenomenon of network literature IP drama.In the introduction part,this paper introduces the cause of this research,and understands the research status of youth subculture and network literature IP drama from numerous research results at home and abroad,and then sorts out the theoretical basis of this paper.The first chapter,under the premise of grasping related concepts,found that the youth subculture has an inseparable and close relationship with the network literature IP drama.From this,it is concluded that the network literature IP drama has begun to deepen from the young group to the vertical field,from the decentralized dissemination to the re-centralized transformation,and starts the trend from the whole case marketing to the cooperation of different industries.The second chapter is from the perspective of youth subculture,researching and discovering that with technological changes,the dissemination mode of network literature IP dramas has begun to deviate from the traditional mode of communication and present new characteristics,and then construct its multi-level dissemination in the network age New model framework.Therefore,starting from the three aspects of communication subject,content and channels,the current status of the hot broadcast of network literature IP dramas is analyzed.On the one hand,the content of the network literature IP dramas embraces youth subcultural elements,and its resistance and popularity greatly fit the aesthetics of young audiences.The return of the audience’s right to speak enables them to express themselves and construct identity and other needs,so as to spontaneously contribute to the popularity of network literature IP dramas.On the other hand,the online media platform not only provides an interactive space for the audience,but also provides a propaganda position for the issuer of the IP dramas.Through cross-screen communication and the feedback of the subcultural industry chain,network literature IP dramas are effectively disseminated.The third chapter further studies the representation of youth subculture in network literature IP dramas.In the fourth chapter,it is concluded that the popular phenomenon of network literature IP dramas can easily cause problems such as homogeneity,poor quality,narrow audience range,and entertainment supremacy.In view of these problems,countermeasures are proposed,aiming to provide reference for the future healthy development and communication of network literature IP dramas.Through research,this paper finds that in the era of new media,youth groups are more active in the Internet space and have a higher degree of participation in online culture.The network literature IP drama contains youth subcultural characteristics,which cater to the preferences of youth groups.It makes possible the widespread dissemination of youth subculture.Nowadays,mainstream culture and subculture play a game with each other,coexist and coexist.The continuous development,progress and perfection of the network literature IP drama itself has also contributed its own strength in the process of promoting the collision and integration of multiple cultures.