Research On Network Literary IP Adapted Plays In The Context Of Consumer Culture

The advancement of Internet technology has given birth to the rise of various literary websites,and online literary writers have created a large number of works by virtue of their unique advantages on the Internet platform.The "Iron Powder" surrounding the Internet literature provides a breeding ground for the generation of IP.IP has gradually become a "Super Symbol" with fan attributes,good scalability and liquidity.The IP with its own fans extends the traditional online literature reading scene to the film and television scene.Internet literary works with a certain reputation are favored by directors and producers,and they are adapted into film and television dramas.The marriage of Internet literature IP and film and television dramas is becoming popular.In the context of consumer culture,IP adaptations of online literature show visual spectacle,aesthetic secularization and entertainment.The audience is obsessed with fictitious narratives and the virtual real world,and the production subject enjoys the commercial benefits brought by consumption fiction and fiction,and the network literature IP adaptation drama has become a tool for capital to seek profits.This article takes the IP adaptation of my country’s network literature as the research object,and the consumer culture theory in the post-modernist trend of thought is the breakthrough point.Collect the high-profile network literature IP adaptations of the past ten years,and select typical cases from them,focusing on the current situation and analyzing the elements of attracting audiences;explain the innovations and breakthroughs it should have,so as to find a balance between art and commerciality,and avoid the abuse and excessive consumption of online literature IP brands;return to its own artistic creation logic,so as to realize network literature IP adaptations At the same time,it expands a new dimension to the research on IP adaptation of network literature.The chapters of this paper are as follows:The first chapter focuses on the entertainment tendency of network literature IP adaptations,expounds the philosophy and cultural basis of network literature IP adaptations in the context of consumer culture;combs the transition from traditional literary adaptations to network literature IP adaptations,and the Internet The evolution of literary IP adaptations in the past two decades.The second chapter focuses on the characteristics of consumer culture context of network literature IP adaptations.Point out the transformation of the character image in the network literature IP adaptation drama,that is,the symbolic character group image and the instrumental body;analyze the evolution of the consumer psychology of the audience of the network literature IP adaptation drama.The third chapter explores the consumer culture context of IP adaptation of network literature.Point out the trend of network literature IP adaptation: deconstructing classics and subverting authority,surrendering the senses and yearning pleasure,as well as technicalism and visual spectacle;proposing the entertainment adaptation techniques of network literature IP adaptation: collage and appropriation,irony And joking,deformation and parody;reflection on the entertainment adaptation strategy of network literature IP adaptation: loyalty and creation,character and plot "Change".The fourth chapter is the dialectical evaluation of the IP adaptation of network literature in the context of consumer culture.Point out the "Entertainment to Death",excessive "Modeling" and the immature status of the IP industry operation of the network literature IP adaptation;analyze the cause of the entertainment of the network literature IP adaptation,that is,the internal driving force of the "Capital First" and blindly cater to it The low-level taste of the audience and the lagging nature of government supervision;finally put forward the vision of online literature IP adaptation of the awareness of quality,the ability of IP industry integration,and the adherence to literary nature.