| With the development of the global economy and the progress of modern people’s lifestyle,brands to some extent to promote the pace of human beings to move forward,but also make people’s life more colorful,followed by all types of brand goods become more and more novel and convenient,a variety of brand advertising dizz ying.But the brand is also a process of washing the big waves.In addition to some successful and typical brands standing up,those poorly managed brands are eliminated and forgotten.The long history of " Jingdezhen " has established its position in the world.The small ceramic studios have little brand awareness,let alone an economic development scale with dots and lines.In the actual market economy situation,in order to change the situation of scattered sand,it needs Jingdezhen handmade ceramic studio to do a good job in long-term and sustainable brand development planning,pay great importance to brand positioning and brand visual image.As a special national name card like " Jingdezhen ",this paper mainly takes Jingdezhen handmade ceramic studio as the ceramic craftsman,from the spirit of craftsmanship,the modern aesthetic consciousness,make art into life,improve people’s cultural connotation and taste;the brand combined with the unique Jingdezhen ceramic studio model,deeply explore the visual image design,the brand power into the market,influence on consumers;And carry forward the existing unique sales model of Jingdezhen ceramic market,maintain the two-way interaction with consumers,close communication with consumers,fully capture the information they feedback to make brand self-adjustment.It is hoped that the brand characteristics can form a strong brand effect in a point and surface way,realize the dissemination of culture,guide the public aesthetic concept,and let the small handmade ceramic brand continue to develop benign in Jingdezhen and gather into a very characteristic and personalized porcelain brand. |
