| With the development of the economy,more and more people are paying attention to multinational companies.The annual report is the main channel for people to know the true operating conditions and major events of these companies.Therefore,in the context of economic globalization,the translation of annual reports is of great value.The translation material selected in this paper is derived from NIKE INC SEC Annual Report(10-K)for 2018 released by the NIKE INC on the SEC’s website.This annual report mainly introduces Nike’s operating status,financial positions and management strategies in 2018.Although domestic sports brands have gradually developed and their products have also entered the international stage,their business development model still has a big gap compared with Nike.The author hopes that through this translation practice,it will provide domestic sports brand with some reference and ’guidance on the management and development of their brands,the author hopes that in the future,domestic sports brands will strengthen product innovation and innovation in marketing activities to occupy a place in the international market and let Chinese design continuously link with global design.This report is guided by Functional Translation Theory,with Skopos Theory as its core.Guided by the theory,this report highlights the equivalence of language functions and the corresponding of actual semantic,going beyond the "literal translation" of vocabulary or phrases.This practice report mainly includes six parts:introduction,translation task description,translation task process,translation problems,translation solutions,translation practice summary.This report takes case analysis as a research method.The author divides the problems encountered in translation into three aspects:language,culture,and communication,and uses translation methods such as word addition,literal translation,and partial translation to solve these problems. |
