| With the continuous improvement of modern material standard of living,people are constantly on the road to pursue the concept of health.In particular,the sudden outbreak of COVID-19 in 2020 has made people realize the importance of health.Meanwhile,people’s physical activity has also been continuously enhanced.As People’s Daily choice of fitness activities,large stadiums are increasingly playing an important role.This topic by xi ’an Olympic sports center of sports culture industry as the research background,analyzes the present situation of the sports venues image system,through a variety of methods in-depth study and analysis of information content,make full use of the professional skills of learning as well as the experience and knowledge in practical work,clarifying and deepening sports venues of visual image design related concept,clarify the basic theoretical framework of visual image of sports venues,and expounds the related sports venues classic case of a class,xian to the Olympic sports center of architectural philosophy,streamlined appearance is analyzed,and the xi ’an city of cultural background In order to a certain extent,it can play a positive role in the brand positioning of Xi ’an Olympic Sports center and the inheritance and development of sports culture.The visual image of Xi ’an Olympic Sports Center can fully reflect its cultural connotation,architectural concept and brand positioning,and can carry out a series of malleable applications.The modern visual image of the Olympic Games is formed and developed on the basis of the people’s cognition of the Olympic movement and the economic drive and cultural influence of the visual image as a cultural brand.Xi ’an Olympic Sports Center as a modern new venue,its visual image design must incorporate the traditional Olympic elements and have the characteristics of the modern Olympic visual image.So I in the research and design work should not only consider representative traditional design element characteristic,and to blend in on behalf of the characteristics of the new era of science and technology,cultural,geographical feature,and the characteristics of the urban comprehensive conception and design,such as in a professional and outsiders look at design elements,research and design in xi ’an Olympic sports center function characteristics and the characteristics of xi ’an city can be accepted by the public visual image design,for contribute the xi ’an propaganda and carrying forward the culture of sports spirit!... |
