Research On The Application Of Packaging Design Of Northeast Mountain Delicacy Products Based On Regionality

The packaging of products is described as a silent salesman.From the protection or storage function in primitive society to later mobile transportation,the packaging gradually has the characteristics of initial promotion with the emergence of product transactions.Culture is the result of human experience accumulated in long-term social practice.It represents the wisdom of social production of each nation.Different nations have different cultural and social attributes.In the process of globalization,regional culture is a very common part of the combination of regional material culture and mass practice.Therefore,integrating product packaging into local characteristic cultural elements can not only enhance the connotation of brand culture,but also show the differences between brands by highlighting brand personality,so that their products can stand out in many brand competitions,which can not only promote the development of local economy,but also inherit and carry forward local culture and fully reflect the value of it.The competition among regional cultural products has evolved from the competition of use function to the competition of creative design,such as product functionality,appearance,color and cultural connotation.This topic takes the northeast mountain delicacy products as the research subject and regional culture of Heilongjiang as the research background.Through the analysis and understanding of regional culture of Heilongjiang,we can deepen our understanding of the northeast regional humanistic spirit,and think about and explore how to better integrate this unique regional culture into the northeast mountain delicacy packaging design,so as to fully tap the regional cultural elements of Heilongjiang,extract the representative cultural symbols,retain the common features,and then integrate the Northeast regional cultural features through the analysis of excellent design cases,and then introduce the northeast mountain delicacy packaging integrated cultural characteristics of the northeast region into the application design,and finally design the packaging that can reflect the characteristics of Heilongjiang,which can inject vitality into the northeast specialty market.To sum up,it is hoped that the research on this topic can bring positive influence to regional culture promotion of Heilongjiang and tourism commodity market in Heilongjiang.At the same time,under the premise of giving play to local characteristics and cultural characteristics,it can also provide positive reference value and help for the northeast specialty packaging design industry in the future.