| Intangible cultural heritage documentary as an important medium for inheriting Chinese excellent traditional culture,In the context of online communication,it plays the function of social guidance and cultural inheritance.This article focuses on the Internet dissemination of intangible cultural heritage documentaries.Through the analysis of the current status of intangible cultural heritage documentaries on the Internet and the comprehensive analysis of its content characteristics,Further summarizing the network dissemination rules of intangible cultural heritage documentaries,And discussing.the content characteristics of the intangible cultural heritage documentary in the network communication.Sum up successful experiences,Make predictions about future developments,With expectations it is beneficial to explore the protection,inheritance and innovation of intangible cultural heritage.The full text is divided into four parts: The introduction part that it’s mainly expounds the topic selection basis,research review,research methods,etc.The first part,Mainly defines important core concepts and the development process of intangible cultural heritage documentaries on the Internet;The second part,Clarify the current status of online dissemination of intangible cultural heritage documentaries,It is found that there are multiple subjects participating in content production,all media communication channels and audiences are becoming younger in the network communication of intangible cultural heritage documentaries,Overall development is good;The third part explores the content characteristics of the network communication of intangible cultural heritage documentaries.There are has five characteristics of intangible cultural heritage documentary,On the choice of subject matter that closely linked to the National Intangible Cultural Heritage Program of Action,The narrative style is known for its life-like narratives,In the form of expression,with the help of personalized audiovisual language to enhance artistic appeal,that focus on quality in the production products And incorporate new elements simultaneously,Enhance the dissemination of intangible cultural heritage documentaries;The fourth part is looking forward to the future of the online dissemination of intangible cultural heritage documentaries.First review the situation,Seize development of opportunities in the new era;The second is to innovate operations,To realize "fire" and "vitality" of the intangible cultural heritage;The third is to broaden your mind,To explore a new mode of transmission of intangible culturalheritage;Fourth,keep pace with The Times,Improving the healthy network communication ecology of intangible cultural heritage. |
