A Study On The Relationship Between Leaders’ Personality,Creativity And Individual Entrepreneurial Orientation

The entrepreneurial behavior adopted by the leader of a new start-up enterprise and the success of entrepreneurship mainly depend on the strategic choice of the leader as an enterprise decision maker,that is,the individual entrepreneurial orientation.The individual entrepreneurial orientation embodies the strategic posture that leaders engage in higher-level innovation activities,take risks,and take the initiative to defeat competitors.With the maturity of the research on entrepreneurial orientation,scholars begin to have more interest in different levels of entrepreneurial orientation and its formation mechanism.However,the existing research mainly focuses on the enterprise level,lacking the extension of entrepreneurial orientation at the individual level,and even less the organic research on the generation of entrepreneurial orientation at the individual level.Therefore,based on the upper echelon theory,this paper focuses on the connotation and generation mechanism of entrepreneurial orientation at the individual level,and reveals the psychological process behind the entrepreneurial behavior,by taking the creative industry leaders in China as the research samples.Firstly,this paper analyzes the connotation of individual entrepreneurial orientation and the influence of its important antecedents from the perspective of upper echelon theory.We expound the importance and heterogeneity of the individual entrepreneurial orientation of the creative industry leaders in China.On this basis,we continue to explore the influence mechanism of the creativity of the leaders as the main source of the entrepreneurial orientation,which is the core of the entrepreneurial activities of the creative industry,so as to obtain the transformation process from the creative ability to the entrepreneurial behavior.Then,based on the individual characteristics of leaders and the TMGT effect from psychology,this paper empirically analyzes the influence of leaders’ extraversion and neuroticism on creativity.The results show that there is an inverted U-shaped relationship between leaders’ extraversion and creativity,neuroticism and creativity,that is,too high or too low extraversion and neuroticism can inhibit leaders’ creativity,thus obtaining the transformation process from ideation to ability.This paper has improved the research of entrepreneurial orientation at the individual level,echoed the research demand of "continue to explore entrepreneurial orientation at the individual level and its antecedents";expanded the understanding of personality in the role of creativity,made up for the lack of research on non-linear relationship between entrepreneurship and psychology;revealed the psychological process behind the entrepreneurial behavior of leaders,and enriched the cross research of psychology and entrepreneurship.