The Construction Of Ethnic Culture In Folk Festival Tourism

After the ’99 Kunming World Expo,Yunnan began to further focus on the development of tourism,from cities to counties and townships are actively looking for their own unique tourism projects,Meng Lianna Yunshen Fish Festival was born in this context.This article is based on the oral traditions and religious ceremonies in the daily life of the Menglian Dai community,and on this basis,it further presents the manufacturing process and status quo of "discovery","enrichment" and "deepening" of the Shenyu Festival.The strategic means and multiple expressions in the creative transformation of folk culture,trace the processing flow of folk mythology and legend tourism texturing,and explore the interaction between local people,local folk experts,government and market in the field of folk tourism.In the God Fish Festival,although the original folk culture has left the daily life of the community where it is located,this is not to de-contextualize it,but to enter a new context that can also develop its meaning and function.,And even "Second Life".Therefore,this article tries to get rid of the barriers of folklore’s authenticity and hypocrisy,but regards the folklore in the context of tourism as a continuation of its life,focusing its research on issues such as ethnic identity,cultural adjustment,and local forms of power,and then discuss folklore The internal mechanism of cultural production and transformation.