A Study On The Grammatical And Semantic Features And Psychological Motivation Of Campus Catchwords

Guided by the basic principles of Marxism,this paper studies the grammatical and semantic features and the popular reasons of campus catchwords.Language is an essential part of human communication.Due to the continuous development of society,language too incessantly update itself.Catchwords are widely used in a certain community during a specific period of time,reflecting the characteristics of the times and spreading a wide range of words.In terms of forms,catchwords include words,phrases,sentences and sentence patterns.The formation and development of catchwords are mainly influenced by the following aspects: first,political economy;second,language itself;third,culture;fourth,psychological factors.With the promotion of these factors and the media,catchwords have also made great progress.In the whole society,universities and college students have certain particularity.In communication,an unusual language style comes into being,that is,"campus catchwords".This kind of language is developed on the basis of traditional forms such as words,phrases and sentences,but in addition to its own unique characteristics in terms of internal composition and semantics,it is a special social dialect,a language form used frequently in college students’ daily life,and affects their thinking pattern and the moral evaluation.Based on the theory of Applied Linguistics,this paper makes a sample survey on the use of Catchwords in four universities in Xinjiang by means of questionnaire.Based on the obtained questionnaire data,quantitative analysis is carried out by SPSS software and percentage statistics.In order to ensure the integrity of the analysis,the author also uses qualitative analysis.At the end of the questionnaire,the open questions are designed.Students can supplement the popular words which are not in the questionnaire but are often used in their daily life.In the research process of this paper,the following methods are mainly used: literature analysis,classified investigation,quantitative and qualitative analysis,so as to ensure the scientificity and rationality of the whole research.Based on the analysis of the internal structure of campus catchwords,the author analyzes the internal structure and semantic features of campus catchwords in modern Chinese vocabulary based on the theories of cognition and construction grammar,and analyzes the popular motivation of campus catchwords.This research mainly includes the following parts:The first part is the introduction,which describes the research scope,research object,research purpose and significance,as well as related research review,and introduces the theoretical methods and corpus sources of this paper.The second part is the definition and analysis of the relevant concepts.From the existing research results,it analyzes and organizes the academic understanding of the concept of "catchwords",and analyzes and discusses the users and sources of catchwords.The third part mainly analyzes the characteristics of campus catchwords from the grammar classification and syntax level.The fourth part mainly analyzes the ways and characteristics of the semantic changes of campus catchwords from the semantic level.The fifth part studies the popular motivation of campus catchwords from the perspectives of language itself,society and students’ own characteristics.The conclusion is to elaborate the research content and practical utility of this paper,and point out the problems and shortcomings.