| At present domestic social logistics costs increased year by year,the inter-city freight road transport market scale expanded year by year made the appearance of many domestic inter-city freight platform,and the emergence of a large number of inter-city logistics APP products,the user’s choice space is more and more big,the user demand for products also gradually from can satisfy the need of basic function to provide a good user experience.Therefore,in the product design of intercity logistics APP with serious homogenization,only products that can provide better user experience can attract more users and improve user stickiness.In the era of experience economy in the 21st century,the market competition of APPS is becoming increasingly fierce.However,in the field of commercial design,designers usually focus on the design based on the designer’s own feelings,such as product structure,color matching and interactive special effects,and tend to ignore the importance of navigation design.In the academic world,most studies on APP navigation design are theoretical,while few studies based on experimental analysis of APP navigation design are worthy of further exploration.APP navigation design is an important part of APP.This paper mainly studies the influence of interface navigation layout in existing logistics apps on users’ search performance from the perspective of visual cognition from the perspective of eye movement tracking technology for intercity logistics apps.By using the method of eye movement experiment from the Angle of the objective and quantitative a quantitative analysis of users’ search behavior,explore different navigation interface design of user’s visual search performance and the effect of from the perspective of scientific objectivity for designers in the inter-city logistics navigation APP interface design related design Suggestions,help the designer to design more accord with the navigation of the psychological demand of the user interface.The results show that users perform better in the palace layout with two regular rows of navigation icons,and the search speed of the shaped navigation icon(without background)is faster and more accurate than that of the circular background icon(with background).Whether the active banner has an impact on the user’s search performance or not,the difference in the first fixation point is significant,and the banner image will interfere with the user’s search target task.Based on the experimental results,this paper proposes the design guidelines applicable to tools like intercity logistics APP and other software:(1)Home banner:The front page banner will interfere with users’ visual search.When designing the homepage navigation interface,the designer should determine whether the home page needs the banner image according to the actual product requirements.(2)Navigation layout: In the case of many navigation icons,the palace format of navigation layout can be adopted.Navigation icons are arranged regularly in the navigation area.(3)Style of navigation icon: Try to adopt the style of shaped icon(no background)for navigation icon,and rationally allocate the space between adjacent navigation icons;(4)Navigation icon color:Important function icons in APP navigation ICONS can be colored with high saturation and brightness.In color matching,the adjacent color matching and rectangular color matching based on the main color are adopted,as well as the warm and cold color matching to enhance the color contrast of icons.These principles can provide references for designers.Meanwhile,the research methods and experimental procedures adopted in this study can provide certain references for other types of APP interface navigation design researches,so as to facilitate designers to conduct relevant researches and design better products. |
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