Research On The Network Structure And Evolution Of China’s Export Film Industry

At present,China’s film market has shifted from the stage of rapid growth to the stage of high-quality development,while the export performance of Chinese films is poor,showing a phenomenon of "hot inside and cold outside".Existing researches show that the film industry has long been a typical "network" industrial organization mode,and the network structure has become an important perspective to see the efficiency of industrial network organizatio n.This paper comprehensive state general administration of press and publication,radio and television,cat’s eye film,art,consulting professional authoritative website data,at 2002,2006,2010,2014,2018,the five years in China,for the first 199 do mestic film producers export as sample,using the spatial analysis and social network analysis,from the dynamic perspective to reveal China’s export film industry network structure and its evolution characteristics,based on these characteristics to analy ze the film export problems,and put forward policy Suggestions.The research shows that :(1)in terms of the structure of industrial cyberspace,nodes are distributed unevenly all over the world,accounting for 81.06% in China,concentrated in Beijing,Hong Kong and Shanghai,and concentrated abroad in the United States,Japan and South Korea;The proportion of foreign nodes in the issue link is the highest at 42.63%,the proportion in the "publicity" link is the lowest at0.6%,and the regional concentration ratio is the highest.The nodes in Beijing have significant advantages in the five value chains.(2)In the evolution of spatial structure,the main area of node layout has not changed,and the node growth rate of the main area is higher than that of the non-main area,presenting the "Matthew effect" : the domestic is higher than the foreign countries,the domestic east is higher than the central and western regions,and the foreign Asia-Pacific is higher than the North America.The proportion of nodes in Asia increased by 33.08%,Europe by 20.28%and North America by 8.54%,the eastern region by a steady increase and Hong Kong and Taiwan by 14.74%.Shanghai node in the promotion links increasingly prominent advantages.(3)In terms of industrial networ k topology,the network density is only1.9%,the average distance is short,and the overall network is sparse,presenting a "multi-core-edge" wheeled shape: China Film Co.,Ltd.and Huaxia Film Distribution Co.,Ltd.are located in the most core layer;The spatial connection at home and abroad has the characteristics of "low intensity outside and high closed center".State-owned enterprises mainly occupy the front end of the value chain,while private enterprises are active in the back end.(4)In terms of the evolution of topological structure,the network is characterized by increasingly loose and inclusive "open structure",evolving from a "single-core-edge" structure to a "multi-core-edge" wheel-shaft structure.Global space cooperation targets are di versified and cooperation relations are steadily upgraded.Domestic cooperation networks have evolved from sparse to dense and from low to high intensity.State-owned enterprises have always occupied the power center in Beijing,and private enterprises hav e developed rapidly and gradually become the network center.