Research On The Presentation Promotion Countermeasure Of Yan’an Revolutionary Sites

Revolutionary cultural relics occupy an important position in the national system of cultural relics.With the development of tourism and the state’s attention to revolutionary cultural relics,the importance of the protection and utilization of revolutionary cultural relics has become increasingly prominent.Presentation is an important work content of revolutionary cultural relics and a medium to realize value sharing and value transmission of revolutionary cultural relics.Due to the lack of in-depth study of the history of the party and the full excavation of the connotation of the old revolutionary sites and other reasons,the current presentation of the old revolutionary sites is serious homogenization,cookie-cutter,lack of characteristics.The cultural connotation of revolutionary cultural relics is not deeply explored,the exhibition means is single,the attraction,the appeal is not strong.Yan’an is the sacred place of the Chinese revolution,the foothold of the Long March,the "starting point" for the whole nation’s war of resistance,and also the "experimental zone" for new democracy and the "turning point" for the liberation of China.From settling in Wuqi Town in northern Shaanxi in 1935 to evacuating Yan’an in 1947,the Party Central Committee overcame numerous difficulties during the 13 years of Yan’an,building the Shaanxi-Gansu-Ningxia Border Region,leading the War of Resistance Against Japan and Liberation,launching rectification campaigns and mass production The movement convened the Seventh National Congress of the Communist Party of China with great historical significance,which fostered the Yan’an spirit of self-reliance,hard work,and dedication to serve the people.Based on the characteristics and display status of the Yan’an Revolutionary Sites,it is the research focus of this article to propose targeted display strategies.This article compares historical relics,Ruijin,Jinggangshan,Xibaipo,Zunyi and other revolutionary sacred sites,and proposes the distinctive regional culture of the Yanan Revolutionary Sites.Four characteristics,such as the supremacy and uniqueness of revolution,and the significance of politics,make up for the research on the particularity of revolutionary cultural relics and lay a theoretical foundation for putting forward targeted display strategies.This article takes the Yan’an Revolutionary Site announced by the State Council as a national key cultural relics protection unit in 1961 as the research object,reads a large number of literature and cases related to revolutionary cultural relics and heritage displays,uses multidisciplinary theories such as experience economy and focus communication,and combines in-depth interviews Methods,field surveys,questionnaire surveys,etc,to summarize the characteristics of the revolutionary cultural relics.Based on this,based on the layout of the Yan’an revolutionary cultural relics,and the preservation status,value,location conditions,environmental conditions,and ownership status of the revolutionary cultural relics.The current status of protection and utilization of the old sites is summarized,and the current problems are summarized and displayed.Finally,in response to the display problems at the Yan’an Revolutionary Site,using theories of niche communication and experiential economics to propose clear display themes,improve the display and interpretation system,enrich the display of revolutionary cultural relics,focus on public participation and other strategies to promote the Yan’an Revolutionary Site.Show promotion and promote the realization of its social functions.