A Research On Lishi Playing And Singing And Its Contemporary Social Function From The Perspective Of Cultural Dissemination

In recent years,because of the impact of Chinese traditional culture by Western culture,the development of a huge number of folk-art forms culture has gradually been marginalized.List of the fourth batch of national intangible cultural heritage representative projects successfully declared in 2014—Lishi Playing and Singing,is a rap art with such a long history which is known as the "living fossil" of local history and culture.From the Song Dynasty to the present,Lishi Playing and Singing has not been neglected is its social function.Analyzing the social functions of Lishi Playing and Singing in diverse contexts from the perspective of cultural communication is not only conducive to the diversified dissemination of Lishi Playing and Singing,but also helps local folk-art forms culture to play the role of contemporary society.In addition,it could further broaden the communication path.This thesis uses the three research methods of participatory observation method,interview method and text analysis method to focus on the analysis of the social functions played by Lishi Playing and Singing in the three communication contexts of traditional communication type,new era background and new media environment,which in order to achieve better dissemination of Lishi Playing and Singing in the new era and make greater contributions to the local cultural construction.First of all,the author of this thesis gives a brief overview of Lishi Playing and Singing and analyzes its germinal context.Secondly,it analyzes in detail the changes of the social functions of Lishi Playing and Singing in different communication contexts.Finally,based on the analysis of the dilemma faced by Lishi Playing and Singing in the realization of contemporary social functions in three communication contexts,a corresponding cracking strategy has been proposed.The research found that in the traditional mode of transmission,the ritual function of Lishi Playing and Singing is reflected in temple fairs performance and life etiquette activities.The regulation and educational functions of Lishi Playing and Singing can be reflected in field performances,promotional activities and public welfare activities.The social cohesion function of Lish Playing and Singing is reflected in entertainment performances and present giving.Under the background of the new era,Lishi Playing and Singing has three functions,which are the political function of consolidating the socialist ideology,the social function of improving social style,and the propaganda function of cultivating moral fashion.In the background of the new media era,with the help of new communication channels such as video websites,We Chat official accounts,and short video platforms,Lishi Playing and Singing has realized the expansion and development of social functions,publicity functions,psychological functions,and economic functions.Affected by social transformations and changes in context,Lishi Playing and Singing right now is facing a great deal of challenges in the process of playing its contemporary functions and realizing its value of communication.In the traditional form of communication,Lishi Playing and Singing is facing difficulties such as inheritance difficulties,lack of management of industry organizations,and severe impacts from foreign cultures.Under the background of spiritual civilization construction in the new era,Lishi Playing and Singing encountered such problems as narrow range of audience,insufficient content innovation,and obvious embarrassment of dissemination of adverse effects.In the new media environment,Lishi Playing and Singing has problems of uneven development path,media technical barriers,field loss,and vulgar platform content.In response to those problems,the thesis proposes that the dilemma faced by Lishi Playing and Singing in the traditional communication mode can be solved through digital protection,increased management and policy support,and expanded influence.It can enhance its social function in the construction of socialist spiritual civilization through measures such as expanding the range of audiences,enhancing content innovation,and enriching forms of communication.Through playing the role of local media,breaking media technical barriers,and strengthening platform management,the integration and development of Lishi Playing and Singing and new media could be realized in order to better play the functions of the times and realize contemporary values.