Research On Government Behavior In Residents’ Cultural Consumption

The report of the Nineteenth National Congress of the Communist Party of China points out that profound changes have taken place in the social contradictions in China,which are mainly manifested in the contradiction between the people’s growing need for a better life and the unbalanced and inadequate development.With the continuous improvement of people’s living standards,residents’ consumption has not only limited to basic material consumption,but also began to pursue higher levels of spiritual and cultural consumption.At present,cultural consumption has become a hotspot and new trend of residents’ consumption,and cultural needs also show the characteristics of individualization,differentiation and diversification.Cultural consumption is different from the general consumption of material goods.It has not only the economic attributes of commodity consumption,but also the cultural attributes of meeting people’s spiritual needs.On the one hand,residents have brought huge economic benefits to society in the process of cultural consumption,promoted the development of cultural industry and cultural undertakings,and enhanced the country’s cultural soft power;on the other hand,residents can meet their cultural needs through cultural consumption,enhance their ideological level and the degree of social civilization.In addition,at present,the residents’ cultural consumption presents the dilemma of explosive growth in demand and insufficient cultural consumption in reality.The deep-seated reasons are mainly the inefficiency of cultural product supply and the dislocation between supply and demand.In view of the dual attributes of cultural consumption and the realistic dilemma of cultural consumption,it is far from enough to rely solely on market behavior to regulate cultural consumption,which requires the active intervention of government behavior.This paper takes Wuhan as a starting point to study the government behavior in residents’ cultural consumption.Firstly,the article makes a basic exposition of the government behavior in residents’ cultural consumption,and explains the necessity,basic functions and main characteristics of government behavior intervention.Secondly,through the method of questionnaire survey,the current situation of residents’ cultural consumption is studied.Wuhan residents’ cultural consumption has the characteristics of high proportion of primary cultural consumption,structural stratification of cultural needs,self-enhancement of cultural consumption and inadequate development of cultural market.Then,the government’s behavior in Wuhan residents’ cultural consumption is analyzed,which is mainly reflected in the top-level design,consumption mode innovation,cultural industry development and cultural market management,and points out the problems of insufficient policy guidance,inadequate financial support,imperfect system arrangement and inadequate cultivation of external environment.Finally,the article puts forward the optimization path of government behavior in residents’ cultural consumption,which is as follows: policy-oriented should improve cultural laws and regulations,formulate consumption policies scientifically,and strengthen the evaluation of cultural policies;financial support should increase the government’s cultural financial investment and improve the efficiency of the use of funds;system construction should optimize the cultural consumption management system and innovate the cultural consumption operation mechanism;In terms of environment cultivation,we should build a multi-party participation system of cultural consumption and strengthen the self-construction of cultural market.