Research On Identity And Interactive Experience Of Virtual Idol’s Art Performance

In an era where virtuality and reality intermingle,virtual idols are new types of visual art expressions produced with the development of digital technology.From a broad perspective,virtual idols come from the traditional popular culture,which is a form of expression that integrates visual subcultures.It has its own uniqueness in communicating with mainstream culture and forming a unique artistic style.From a narrow perspective,virtual idols contain not only a variety of cultural elements,but also the inner emotions of creators.It appears in front of the audience with different appearances in the real world.Different types of virtual idols represent different industries.Its unique visual performance often reflects the personal aesthetic orientation of the creative team and creators.Through the interaction with the virtual idol,it not only meets the special aesthetic needs of ordinary audiences,but also brings people a brand new visual experience.With the advancement of science and technology and the change of social and cultural diversity,the audience’s visual desire is also rising.Due to the short production cycle and the compatibility of Internet media,the popularity of virtual idols is an inevitable trend.This article will first take the birth of virtual idols as the starting point and then explore the reasons for the formation of virtual idols and divide the development of virtual idols into three stages: the bud stage,the exploration and development stage,and the stable and mature stage through the analysis of the development status of virtual idols in different periods.Then,by studying the real environment and virtual environment to which the virtual character is attached,a systematic classification of some representative virtual idol characters existing in the real world is carried out,and the types of virtual idol characters are analyzed.Then through the study of the enlightenment effect of modernist artistic thought on virtual idols and the influence of postmodernist artistic style on virtual idols,the artistic expression characteristics of virtual idols are analyzed through examples.Finally,it analyzes the performance and characteristics of the communication and interaction of virtual idols in real life,and discusses its value and development prospects in the real world.From the perspective of character characteristics,costume modeling,visual color and auditory language,it summarizes the development law and direction of virtual idols in the art expression level,and looks at the development prospects and significance of virtual idols in the digital era from a new perspective.The development of the idol industry has some enlightenment.