Research On The Influence Of The Immovable Ethnic Cultural Tourism Products On Tourism Demand

Based on resource-based view theory,this thesis adopts the case study method to study the influence of immovable ethnic cultural tourism products on tourism demand.In terms of case investigation,the Longji terraced scenic spot in Guangxi is selected as the research case,and field interviews are conducted with 382 people,including 242 local villagers and 140 tourists,in seven villages of Dazhai,Tiantou,Zhuangjie,Xinzhai,Huangluozhai,Ping’an and Guzhuang.Meanwhile,from the seven villages,two ethnic groups and nine ethnic tourism development projects of Longji terraced scenic spot,the thesis analyzes the immovability of the ethnic culture tourist products,the cultural characteristics and the travel demand and its influence of the immovable ethnic culture tourism products.Through theoretical research and case analysis,the paper finds that: ○1 The ethnic cultural tourism products of Longji terraced scenic spot in Guangxi have certainly immobility;○2 The immovable ethnic cultural tourism products of Longji terraced scenic spot in Guangxi have certainly cultural characteristics;○3 The immovable ethnic cultural tourism products of Longji terraced scenic spot in Guangxi can generate certain tourism demand.The research result of the paper is that the immovable ethnic cultural tourism products have an impact on the tourism demand and can generate a certain amount of tourism demand.The results of this study are conducive to the protection and inheritance of cultural resources in minority areas,and enhance the attraction of cultural tourism resources(products),so as to improve the competitive advantages and economic performance of tourism and realize the sustainable development of tourism in minority areas.In addition,the research result is of certain referencing significance to the development of cultural tourism products in other ethnic minority areas.