| Under the background of globalization,various sudden public health events occur frequently,which have different impacts on national security and social economy.As a sudden public health event with the fastest infectious rate and the widest impact since the founding of the People’s Republic of China,COVID-19 has become the focus of global public opinion.Meanwhile,relying on the data sources of Xinhua News Agency and Xinhua Net,Xinhua Depth has great advantages in spreading news and information and guiding public opinion.Therefore,it is of great value and significance to study the relevant reports of "COVID-19" in Xinhua Depth at this stage.Since "COVID-19" was reported by Xinhua Depth,from the concept and form of "COVID-19" reported by Xinhua Depth,the analysis is mainly made from three aspects: related concepts,text form and visual form.Relevant concepts mainly involve public health emergencies,the outbreak process of COVID-19 in China,and the role of Xinhua Depth in the report of COVID-19--monitoring social developments and warning of social crises;Explain epidemic prevention policies,connect with audiences and report related issues,and build social identity;The analysis of text form is reflected in the aspect of quantity statistics and genre statistics,which are shown as the number of reports is positively correlated with the importance of the event,the reporting genre is mainly communication and in-depth reports,and the length of the report is concentrated between 2001 and 3000 words.Visual analysis shows that graphic data can directly present epidemic information,while comics and videos promote the diversification of reports.From the perspective of content and characteristics of the "COVID-19" report of Xinhua Depth-the use of direct quotes and authoritative sources of information highlights the truth and authority,the neutral tone and attitude of the report emphasizes the objectivity and rationality,and the excavation of details and the report of typical figures embodies the emphasis on details and models.Xinhua Depth has played a good role in guiding public opinion by taking advantage of its own brand and the advantages of reporting and writing.However,there are also some problems in the reporting process,such as relatively lagging report and lack of patient discourse.Therefore,Xinhua Depth needs to pay attention to the following points in the reporting process of subsequent similar sudden public health events: First,find the correct reporting time and play the role of public opinion guidance;Secondly,we should pay attention to humanistic care and enhance the empathy of the audience.Third,based on professional knowledge,do a good job in simple words;Fourthly,balance the quality and quantity of the reports and keep updating the content,so as to maximize the communication effect and provide reference for other media. |