Changes Of Medical Image Of Mainstream Media In The New Century

China is in an important stage of economic and social transformation.Under the background of the new century,the image of medical personnel in China is particularly important in the construction of media.The media undertakes important social and political tasks.It has extremely important special functions in information dissemination,news transmission,public opinion guidance and social service.This paper takes the new century as the research period and divides it into three stages,namely,the period before,the middle and the end of medical reform,to study the related reports on the images of medical personnel in People’s Daily.This paper selects 5,339 news reports about the image of medical workers in People’s Daily from 2000 to 2020 as the research sample,and uses the method of construction week sampling to collect 325 news reports.This article through to the medical staff’s image related news,understand the present situation of the report,presented this paper using the research methods and classes project construction,through to the calculated data are summarized,the analysis of the typical articles and carries on the detailed analysis,the overall characteristics of the statistical results of a summary,Then the main image of medical staff in the mainstream media reports in different time periods,the image changes of medical staff,as well as the main reasons for the image changes of medical staff,the report strategy and some problems existing at the present stage,so as to put forward the corresponding strategies.Can be found through research,the People’s Daily as a party,state and party spokesman,shaped level high and take care of the patient’s medical staff image,image construction in the medical staff in the report also presents a positive trend,newspaper timely convey the party and the country as well as the opinions of the central,for the image of China’s health care workers made outstanding contributions.