| Traditional Chinese medicine is today supported globally and is in high demand.Traditional Chinese medicine looks at ways to prevent disease before treatment.The main rule is simple: the human body is a single mechanism that must work in a certain natural mode.If something happens,it is necessary to restore only naturally.Traditional Chinese medicine is developing in Kazakhstan;more than 20 years are officially developing,while the goal of China is to expand the market for TCM services throughout the world,including in Kazakhstan.In order to expand its market share,traditional Chinese medicine practitioners in Kazakhstan need to know more about the needs and characteristics of the Kazakh market.In addition,traditional Chinese medicine in Kazakhstan needs to develop a clear strategy for the future,and the purpose of this research is to understand the development of the traditional Chinese medicine market in Kazakhstan,further analysis will lead to the formulation of strategies for the development of traditional Chinese medicine in Kazakhstan.In this paper,I use a variety of methods to carry out my research,literature research method to understand the development of Kazakhstan’s traditional Chinese medicine market,using SWOT analysis to analyze the strengths and weaknesses of Kazakhstan’s traditional Chinese medicine,opportunities and threats.At the same time,using the consumer analysis,STP Theory and marketing mix theory(4P)to study the positioning strategy and marketing strategy of traditional Chinese medicine in Kazakhstan.Macro-environment and competitive environment of traditional Chinese medicine in Kazakhstan were analyzed by Macro-PEST analysis and Porter’s five forces model. |
