Service Of The Jiangsu Provincial Hospital Of Marketing Strategy

Along with entrance of WTO gradually implementing and Chinese Hygienic SystemReform gradually deepening,the inside and outside survival environment of hospital ishaving the profound change.Because the big hospital is in the seller medical service marketfor a long time,all with difficulty adapts this kind of change in the idea and in themanagement and operation pattern.To cater to the new situation and cope with the menaceand challenges in the existence and development,it is urgent to build up a new managementmodel in domestic hospital.The dissertation obtains from the Jiangsu Provincial Hospital ofTraditional Chinese Medicine(SZ hospital)'s marketing strategy research,and studies on atrans-management of how to put the theories of both business strategic management andmarketing selling to the management of the hospital,a special social organization,in such atotal fresh medical market circumstance.Through using the method which macroscopic, the intermediate perspective andmicroscopic unifies,the author studies the SZ hospital's market circumstance and exploresits development space under the new medical system.Basing on PORTERCOMPETITIVENESS MODEL, the author anlyzes competition situation of the medicalservice profession,which the SZ hospital lives in.The dissertation introduces theCompetitive Profile Matrix,and analyzes the competition relations between the SZhospital and its main competitor from qualitative and the quota two aspects.also inspectsthe SZ hospital's present marketing situation,seeks its the question which exists in themarketing process.Using the SWOT analysis, seeks the superiority and the opportunity ofthe SZ hospital, as well as needs to avoid inferiority and threat.Finally, the dissertation expatiates a design of the target market strategy and 7PMarketing Combination Strategy of the SZ hospital.the author Selects 11 goalsub-markets through the market sifting screen,and carries on the corresponding functionlocalization and the strategic formulation.From the product, price, Place, promotion,Participant, Physical Evidence as well as Process seven aspects,the author formulates asuitable Marketing Combination Strategy which the SZ hospital will develop in future.Reling on this research,hope to formulate a suitable the service marketing pattern ofthe SZ hospital under the new market circumstance.