Research On The Change Of Media Image Of Chinese Female Medical Workers(2003-2020)

Today,when the new media network is increasingly rich and the medical industry is constantly attracting public attention,the media image of medical workers has become an important part of news reporting.Especially with the rising voice of feminism,news coverage of female medical workers has also changed significantly.In today’s society,where traditional patriarchal concepts are still deeply rooted,epidemic prevention and control has become a special time to recognize and grasp the current social culture,especially to examine women’s emotions and identities in social transformation by showing the image change of female medical workers.In a similar environment,different era backgrounds lead to different media images of female medical workers.A female medical worker image that restores authenticity and promotes positive energy can not only enable female medical workers to obtain the social recognition they deserve,but also reflects the social atmosphere of health,stability and harmony to a certain extent,highlighting the process of modernization.This paper studies the news reports of Sina.com about female medical workers under the visual threshold of feminist theory.First of all,the two stages of the SARS period in 2003 and the COVID-19 period in 2020 will be analyzed for the research sample to examine how the online media can construct the image of female medical workers in news reporting during these two periods.Secondly,this article also uses in-depth interviews with female medical workers to understand how female medical workers who are the target of the report can see the image of female medical workers in the online news media,and whether the media can restore the true image of female medical workers in the work environment.Or the media has a stereotype of female medical workers.Finally,it is found that taking Sina.com as an example,because of the rigid cognition of female medical workers and the one-sided content presented in the report,it is necessary to be more cautious and objective about the process of building the media image,and adjust and reshape it in time.First of all,breaking the stereotype of women’s identity is to give women enough respect and support in terms of gender identity;second,it is also necessary to focus more on the working ability of female medical workers in daily news reporting to highlight their professional value;finally,female medical workers should take the initiative to contact the media to increase their voice and let women The media image of sexual medical workers is constructed in the direction of positive health and positive sunshine.