Research On The Development Mode Of Crowdfunding For Fruit Industry In Southern Xinjiang Under The Background Of Targeted Poverty Alleviation

Agriculture is the foundation of a country’s national economy and the lifeblood of industrial development.The report of the 19th national congress of the communist party of China(CPC)pointed out that the problems of agriculture,rural areas and farmers are fundamental issues concerning the national economy and people’s livelihood,and it must always be a top priority in the work of the whole party to solve the problems related to agriculture,rural areas and farmers.China has a vast territory with different agricultural characteristics.As the northwest border area of China,southern xinjiang has a weak economic foundation and is far away from the main consumer market.Therefore,agricultural development is slow and it is difficult for farmers to increase their income.With the upgrading of domestic consumption level,the people have increasingly strict requirements on the safety and quality of agricultural products.In order to develop agriculture healthily and rapidly,solve the problems of "agriculture,rural areas and farmers" and meet the needs of consumers,the road of agricultural reform is imperative.The popular agricultural crowdfunding model in recent years may provide new ideas for the development of fruit industry in southern xinjiang.In this paper,the overall development of domestic agricultural crowd-funding in recent years was studied.By studying the existing projects of crowd-funding in the forest industry of southern xinjiang,the crowd-funding in the forest industry of southern xinjiang was analyzed.SWOT analysis was used to analyze the development environment of crowd-funding in the forest industry of southern xinjiang.In this study,A poor village in yutian county,hetian area was selected as the research object.177 households in A poor village were investigated through field survey,peasant household interview and questionnaire survey.Then,based on the questionnaire data of the villagers and the relevant information of the farmers under investigation,the participation willingness of the villagers in agricultural crowd-funding and the main factors affecting the participation willingness are summarized.In combination with the data obtained,existing cases and relevant experience,several optimization models and implementation plans for the development of agricultural crowd-funding in A poverty-stricken villages were proposed,so as to predict and study the development prospect of crowd-funding for the fruit industry in southern xinjiang,and provide certain theoretical guidance and scientific Suggestions.Judging from the development of domestic crowdfunding industry as a whole and agricultural crowdfunding in recent years,crowdfunding has huge potential.In view of the natural environment and special geographical location of southern xinjiang,the unique advantages of agricultural crowd-funding mode can make up for the disadvantages of the natural geographical location of southern xinjiang fruit industry,so as to reduce the complex links of selling fruit products from xinjiang to the inland market,expand the sales market and improve the income of farmers.However,agricultural crowd-funding has been proposed and applied for a short time,laws and regulations are not clearly divided,and risk prevention mechanism is not complete,so the concept of agricultural crowd-funding is not very popular.The operation of crowdfunding projects is difficult for ordinary growers in the forest industry,and farmers are generally skeptical of it,even if they have the willingness to try,they are limited by technical conditions.In the future,the development of agricultural crowdfunding in the forest industry in southern xinjiang still needs more efforts and attempts.