An Empirical Analysis Of Forestry Major’s Willingness To Pay For Forest Insurance

Forestry is a basic industry of the national economy.It also shoulders the important task of providing the ecosystem products for the society and maintaining the national ecological safety.It plays an important role in the ecological,economic and social benefits.However,because of the particularity of forest,it is easy to face various risks in forestry production.In order to increase the income of the forest farmers and ensure the sustainable development of the forestry industry,it is particularly important to develop and perfect the system of forest insurance.In recent years,with the deepening of the reform of the collective forest rights system,forest insurance has developed rapidly under the support of the government.However,due to the particularity of forest insurance,the forest insurance is mainly based on policy insurance in general.So the insurance scheme is relatively simple,which can’ t meet the needs of different scale forestry operators.In this paper,forestry management major is the research object.On the basis of analyzing the factors affecting the willingness to pay for forest insurance,this paper uses the experimental method to further calculate the marginal payment intention of the various attributes of the forest insurance.And according to the influence degree of importance,this paper finally calculates the forestry major willingness to pay for each forest insurance scheme.Firstly,based on the insurance demand theory under the framework of neoclassical economics and behavior theory,this paper theoretically analyze the insurance behavior according to the characteristics and classification of forestry major.Secondly,the paper introduces the basic situation of forest insurance in China.It further summarizes the development process and characteristics of forest insurance in China.Also it compares and analyzes the implementation plan of forest insurance in detail.Finally,the paper makes an empirical analysis on the willingness to pay for forest insurance.Based on the survey data of 152 households in 10 counties of Fujian Province,the paper analyzes the influencing factors of willingness to pay for forest insurance through using descriptive statistical analysis and Logistic measurement analysis method.Then,according to the choice of experiment design and analysis,the marginal payment intention of forest insurance and the implied willingness to pay for a certain property are calculated.According to the model analysis and calculation results,the importance of attributes of forestry major’s willingness to pay for forest insurance is ranked as follows:level of protection,degree of difficulty in payment,timeliness of obtaining subsidies and level of financial subsidy.Of all the design options,respondents were willing to pay the highest price for the forest insurance scheme whose protection level is 1400 yuan per mu,payment is relatively easy,financial subsidy level reaches 60%and subsidy can be placed in time within 0-3 months.With the results of the analysis,the paper puts forward the following suggestions:(1)the innovation of forest insurance products to meet the diverse needs of forest management major;(2)implementing the subsidy system of differential premiums and perfecting the system of the subsidy for forest insurance;(3)encouraging the appropriate circulation of woodland and cultivating large-scale operators;(4)strengthening the training of forestry to propagate and popularize forest insurance.