Research On Service Marketing Strategy Optimization Of State Grid Yongjing County Power Supply Company

In the traditional thinking of power supply companies,activities in marketing management are not important in business activities,and power supply companies haven’t fully radicated their service consciousness.Traditional concepts can’t better adapt to the developments of the times and social requirements,so it is more and more critical to study and implement the marketing strategy of the power market service.This ariticle takes State Grid Yongjing County Power Supply Company’s electricity market as the main research object,and uses a set of scientific and effective analysis methods and tools based on the relevant theories of service marketing to optimize the service marketing strategy of State Grid Yongjing County Power Supply Company were studied.According to the current situation of service marketing strategy of State Grid Yongjing county power supply company,this paper makes an in-depth investigation and Research on the current service marketing work of State Grid Yongjing county power supply company.The main problems and reasons of Jingxian power supply company’s service marketing strategy.This paper analyzes the service marketing environment of State Grid Yongjing County Power Supply Company,and summarizes the demand characteristics of users in Yongjing area.The paper positions the key market of service marketing in Yongjing area as the large-scale industrial electricity market and the urban and rural residential electricity market.The paper puts forward to the State Grid Yongjing Power Supply Company’s service marketing optimization strategy from seven aparts: product,price,channel,promotion,personnel,physical evidence and service process.At last,the implementation guarantee measures of the service marketing optimization strategy of the State Grid Yongjing County Power Supply Company are put forward,including organizational management guarantee measures,human resource guarantee measures,capital guarantee measures,and technical guarantee measures.The research results of the thesis have certain guiding significance for the service marketing work of the State Grid Yongjing County Power Supply Company,and also have certain reference value for the service marketing work in the electric power industry.