Research On Marketing Service Strategy Of L Power Supply Branch

With the rapid development of China’s economy,under the support of various powerful government policies and the requirements of optimizing the business environment,the service of the power industry and other work have also been developed rapidly.At the same time,due to the change of consumers’ concept and the improvement of the awareness of rights protection,the requirements for the content and quality of electric power service are getting higher and higher,and gradually show the development trend of diversification and differentiation.The transformation of marketing mode of electric power enterprises has a great significance on market positioning,optimization of business environment,regional guarantee and the company’s own development.The marketing strategy design of electric power enterprises is based on the change of electric power energy market environment and national policy adjustment in the new era,such as open and free market environment,scientific and technological innovation and technology support,and customer-oriented service concept.Regional economic development relies heavily on electric power energy,and the improvement of marketing organization mode,customer service concept and technology-driven application of electric power enterprises will all affect the improvement of economic benefits of enterprises.At present,the large amount of research on the service marketing strategies of power supply companies is not fine,Through the current investigation and analysis of L Power Supply Branch,It is found that the company has some problems,such as lagging service concept,low professional level of customer service personnel,and single service carrier,And to analyze its service resources and capabilities through the SWOT analysis method,Explore your own strengths and weaknesses,and your opportunities and threats,Find out the important links in the service value chain,Find out the problems existing in the service marketing strategy,service marketing strategy,service marketing business and organizational guarantee and the reasons for this,there should be effective measures to optimize the marketing strategy,For example,innovating customer service concept,implanted market thinking and improving marketing system,improving the comprehensive quality of customer service personnel,building characteristic power supply service mode,innovating service carrier to broaden marketing channels,Can further strengthen the core competitiveness,optimize the allocation of resources,Reduce operating costs,Enhance the customer experience,Consolidate customer satisfaction.At the same time,the power supply enterprises in the situation of power system reform how to do a good job in service marketing work to maintain a long-term stability of sustainable development suggestions and enlightenment.