As the growth of domestic economy slows down,the development of traditional car market is not optimistic.In order to promote economic development,the government has issued relevant policies to encourage the upgrading and development of traditional automobile industry and strive to develop higher quality automobile products.In addition,with the advent of the Internet era,consumers can get information and consultation more quickly,and information in various markets is gradually becoming more transparent,making consumers’ shopping more mature and rational.And product quality has become an extremely important factor for consumers to make choices.Therefore,such as and optimize product quality management,output of higher quality of automobile products,is the relevant enterprises must solve the problem.After discussing the relevant theoretical basis,this study firstly analyzes the current situation and existing problems of product quality management of auto parts companies,describes the company’s situation,analyzes the current situation of product quality management of the company,and then further studies the existing problems and causes;Then put forward the auto parts company product quality management optimization strategy,on the basis of putting forward the optimization objectives and ideas,formulate the product quality management optimization strategy;Finally,safeguard measures are analyzed and optimized safeguard measures are proposed on the basis of the previous research.Through the research of this paper,the main conclusions are as follows: the problems of S Auto Parts Co.,Ltd.in product quality management include: lack of quality management system,low quality of incoming materials,lack of production process control and low after-sales quality level.Its optimization needs to be carried out in accordance with the procurement,design,production and after-sales stages.Meanwhile,in order to better realize the optimization of product quality management of S Auto parts Company,it needs to pay attention to the implementation of guarantee measures,which mainly include corporate culture guarantee,organization guarantee,personnel guarantee and system guarantee. |