Study On The Business Development Strategy For Boyu Group Intelligent Driving In China

With the improvement and development of automotive science and technology,the automotive application field is also undergoing significant changes.Green,intelligent and digital vehicles have become the main driving force driving the changes in the automotive industry.The high-speed iteration of the automotive software and electronic products market has driven the new development trend of the new energy automotive industry.The corresponding plans and industrial layout of governments around the world for the new energy vehicle industry are generally developing in the direction of new energy and intelligent networking.Therefore,intelligent driving can be used as the key to the integration of industrialization and information development,as the inevitable product of the integration of intelligent manufacturing and the development of the Internet of things,and as the key part of the development of strategic emerging industries.Smart driving will also promote the innovation of the operation and management mode of China’s automobile industry.As an important key technology to alleviate the problem of urban congestion in the future,it will further improve the transportation efficiency and manufacturing efficiency,and make the vehicle evolve from a traditional means of transportation to a modern information exchange platform.It is developed from a simple means of transportation to a main life service terminal for adults in daily life and travel.At the same time,it can improve the pollution of vehicles to the urban traffic environment and improve the safety of driving.Since Boyu Group entered the Chinese market in 1909,many traditional businesses have faced saturation.In the face of the intelligent development of China’s automobile market and the planning of major automobile enterprises on the development direction of automobile production,developing intelligent driving business and helping the transformation of the automobile industry has become an inevitable decision for the enterprise to meet the market development trend.This article takes the business development of Boyu Group’s intelligent driving business division in China as the key research object.By analyzing the competitive environment of China’s domestic automobile market and the development trend of China’s intelligent driving industry,this article finds a suitable strategy for Boyu Group’s intelligent driving business in China and realizes its sustainable development,realize the concept goal of "science and technology achieve the beauty of life".In the process of research,we found some problems in the development of intelligent driving business in China,such as unclear localization development strategy in China,lack of competitiveness of core products,limited strength of domestic R ＆ D team,high internal management cost,unreasonable organizational framework and lack of marketing plan.According to the above situation,the pest model analysis method is used to analyze the macroeconomic environment of China’s automobile intelligent driving service market,and predict the future development trend of China’s automobile intelligent driving service market from the perspectives of politics,economy,society,science and technology.Using Michael Porter’s five forces model method,analyze the current competitive situation of China’s domestic automobile intelligent driving public service industry,including the company’s comprehensive competitiveness,potential competitors and substitutes,the relationship between automobile suppliers and consumers and their innovation ability.Through SWOT analysis,analyze the opportunities and risks faced by the automotive intelligent driving service enterprises of Boyu Group in China at home and abroad,including the advantages and disadvantages in China,and puts forward the strategic schemes and safeguard measures to achieve the strategic objectives.Through the analysis of the internal and external environment of Boyu Group’s intelligent driving business in China,reasonably plan and select the development strategy suitable for Boyu Group’s intelligent driving business in China,support the automobile industry to move towards the strategic layout of intelligence and digitization,give full play to its own advantages,make up for its own shortcomings and seize the market development opportunities and realize sustainable development in the process of supporting the transformation of automobile industry.