Research On The Development Strategy For Xinrui Power Supply Company

With the proposal of the national "double-carbon" goal,the deepening of the construction of a new power system and the deepening of the reform of the power system,the full monopoly position of power grid enterprises in the transmission,distribution and sales links for a long time has been gradually broken.The market competition in the electricity sales link is becoming more and more fierce,and the electric power gradually returns to the commercial attributes of commodities,which promotes the power grid enterprises to continuously promote the professional degree of power transmission and distribution business,vigorously develop the technological innovation of new energy network and energy storage,optimize the allocation of energy resources,and constantly transform into energy integrators.Power grid enterprises always practice the enterprise purpose of "people’s power for the people",take world-class enterprises with global competitiveness as the enterprise development goal,and are committed to guiding the high-quality development of power grid,integrate into and serve the local economy,and provide power support for the high-quality development of the country.As an important state-owned enterprise providing and undertaking district power services and guaranteeing local economic development,Xinrui Power Supply Company must adhere to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era,adhere to reform and innovation,ensure power supply and optimize the electricity business environment.In recent years,COVID-19 has seriously affected the speed of domestic and foreign economic development,the domestic epidemic prevention and control has achieved remarkable results,the economy has recovered steadily,and the growth of import and export trade has driven an obvious growth trend of electricity.The power supply in Xinrui District has hit a record high in this year.However,the price of coal is high,the cost of power generation is much higher than the cost of electricity access to the network,the cost is inverted,the energy use increases,and the imbalance between supply and demand makes the power supply continuously in short supply.At present,the country has issued a number of new power regulations,Xinrui power supply company in the system mechanism,power supply mode,marketing services and other aspects of there are many deficiencies,need to seek a new development strategy model.This paper makes a detailed analysis of the internal advantages and disadvantages of Xinrui power supply company,studies and explores the development strategy that can improve the core competitiveness of Xinrui power supply company,so as to promote Xinrui power supply company to better and faster adapt to the requirements of the country to build a new power system,and also provides certain reference significance for other power supply enterprises.This paper with xinrui power supply company as the research object,the integrated use of literature research,case analysis and PEST,port five force analysis tools,xinrui power supply company development status,problems and internal and external environment,using SWOT matrix analysis objective analysis xinrui power supply company and external internal advantages,disadvantages,challenges,matching evaluation,choose expansion strategy（SO strategy）as the strategic direction of xinrui power supply company.And from the perspective of applicability,acceptability,feasibility and consistency of the strategy,choose the integration strategy as the strategic strategy of the development of Xinrui Power Supply Company,and constantly give play to the internal advantages of the enterprise and grasp the external opportunities of the enterprise.Combined with enterprises to create value for customers,liberate the user service concept,for xinrui power supply company construction of modern power supply service system,discuss strategic implementation measures and safeguard measures,committed to provide customers with "base + value-added" electricity service,build upstream and downstream electricity can ecosystem,constantly improve the company’s energy market service ability,promote the development of high quality,better into and service xinrui district economy and the development of people’s life.