Research On The Present Situation And Countermeasures Of G Enterprise Working Capital Management

The essence of financial management is fund management.The effectiveness of financial management determines whether an enterprise can operate stably,which is the core and key in the process of modern enterprise management.Working capital runs through all business processes of enterprises’ production and operation activities,is an important part of daily financial management of enterprises,and realizes value-added for all business activities of enterprises.Therefore,the performance management of working capital is very important to the development of daily production and operation of enterprises.In recent years,due to the global economic downturn and epidemic situation,many enterprises have experienced a series of financial problems such as broken capital chain due to poor fund management.If the working capital of enterprises cannot meet the needs of daily operation,it may cause enterprises to fall into financial crisis and bring huge losses to enterprises.With the improvement of the living standard of Chinese residents,the market demand of China’s household electrical appliances industry is gradually expanding,and various small household electrical appliances enterprises are swarming up,and the competition in the household electrical appliances industry is becoming increasingly fierce.However,only relying on services and a single product can no longer meet the market demand.Enterprises must constantly innovate and develop,enhance the competitiveness of their products and the level of working capital management,and provide guarantee for their normal production and operation activities.As a leading enterprise in the household appliance manufacturing industry,G enterprise has a complete industrial chain,and its working capital is inseparable from every business link of the enterprise.However,with the continuous development of G enterprise,the problems in the management of enterprise working capital have become increasingly prominent,which have affected the economic benefits of enterprises to a certain extent.In view of the fact that the correct evaluation of enterprise working capital management performance can effectively improve the effect of enterprise fund management,this paper,combining with the industry characteristics of home appliance industry,is committed to building a reasonable working capital management performance evaluation system,expecting to get objective and comprehensive evaluation results,aiming at improving the current situation of G enterprise working capital management and enhancing the comprehensive competitiveness of enterprises.In this paper,by combing the domestic and foreign literatures and combining the relevant theoretical knowledge of working capital management,the financial situation,working capital scale and working capital management status of G enterprise from 2016 to 2020 are statically analyzed.Each index is selected from three levels of liquidity,safety and efficiency of working capital,a new evaluation system model is built by using analytic hierarchy process,and the weight of each index is determined by data normalization and consistency test.At last,the comprehensive score of working capital management of G enterprise is calculated by Wall score method,and the shortcomings of working capital management of G enterprise are found,and measures and suggestions for optimizing working capital management are put forward according to the present situation and problems of enterprise management.G enterprises should establish a scientific and perfect working capital management mode,constantly improve the risk management awareness of enterprise management,and at the same time make rational use of commercial credit,improve the ability of product innovation and research,etc,so as to fundamentally improve the working capital management level of enterprises.