Research On Design Pattern Driving Product Innovation From The Perspective Of Design Paradigm Shift

The role,mission,connotation,and methods of design have been in the process of adapting to the revolution of the times.The development of the design discipline has gone from the stage of "design is closer to art rather than science",to the stage of "design becoming part of science",and then to the stage of "design crosses the boundaries of multiple disciplines".Design paradigm is a theoretical framework for guiding design scientific research in a certain period of time.When it is affected by economic activities and can no longer explain new phenomena,the design paradigm will change and provide a new design guidance system for design science.The paradigm shift of design means dramatic changes in the external complex environment,and only through reform and transformation can design organizations better deal with the challenges brought by environmental uncertainty,and continue to achieve the goal of product innovation and business innovation.As a model or norm for guiding design activities within a design organization,design patterns are valued to provide organizations with a set of comprehensive processes that can be repeatedly executed in response to uncertain environments.Therefore,how to explore a design pattern that drives product innovation that is compatible with the corporate positioning,the industry field,and the organization’s own culture under the background of the design paradigm shift is crucial to whether the design organization can continue to lead the company’s innovation and meet the challenges of the complex external environment.This research is mainly divided into five stages,including theoretical research stage,pattern evolution stage,pattern exploration stage,pattern construction stage,and pattern verification stage.The article first sorts out the literature research on design paradigm and product innovation,and defines and distinguishes the two important concepts of design paradigm and design pattern.Under the framework of the four economic paradigms of value creation proposed by Philips Design,combined with the research of design paradigms by domestic and foreign scholars,the paper sorts out "Form Follows Function","User-Centered","Collaboration-Empowerment Innovation","Ethical Value Exchange" four design paradigms with different value propositions,and described in detail from the five dimensions of social changes,abnormal phenomena,paradigm shift,design philosophy,and design methods.Combining the case analysis of domestic and foreign industrial design enterprises and organizations,five design patterns with different value dimensions and their evolution directions are summarized: "Design Manufacturing Pattern","Design Consulting Pattern ","Design Research Pattern ","Design Empowerment Pattern " and "Design Leading Pattern ".In practice,based on the author’s experience in several corporate internships and school-enterprise cooperation projects,the article exploratively proposes a design innovation pattern that different from the five traditional design patterns and studies the mechanism that drives product innovation,constructing the theoretical framework with the core of "Design Culture,Design Research,and Design Collaboration".Based on this theoretical framework,it is further expanded into a practical framework for the design innovation pattern used to guide design practice.This design pattern emphasizes adhering to specific design values,and cross-organizational collaboration through user context construction and user personality creation based on design research.Then,based on the joint workshop of the "OPPO Mobile Phone Conceptual Design Innovation" project,the article conducts practical verification on the design innovation pattern,and verifies its effectiveness to drive product innovation through qualitative and quantitative evaluation methods.The research significance of the article is to study the paradigm shift of design and the evolution direction of design patterns from the academic level,and from the practical level,it provides industrial design enterprises with a design innovation pattern for reference and specific process steps for product innovation activities.