Research On Financial Pricing Of Enterprise Supply Chain Based On Digital Trust

Along with the reform and opening up,many SMEs have been developed gradually in our country,and their roles and status are in a steady improvement in the national economic system,but most of them face financing difficulties.In recent years,researches on this issue have gradually become a hot spot,and the platforms about supply chain finance are also flourished,but most studies are still based on product models of supply chain finance,rarely involved specific operations,especially financial prices.And it is difficult to meet the collaborative development of supply chain finance and maximize the overall values.Therefore,it is difficult to promote the development of supply chain financial platforms and eliminate the financing dilemmas of SMEs.This paper is about to research the problems of the supply chain finance platform of C Group,especially the pricing of supply chain financial products,guided by the theories of information asymmetry,structural financing,synergistic effect,transaction costs,and combined the development trends of supply chain financial product models in our country,leading entities and implementation methods,and combined the theoretical guidance with practical applications.Then,from the perspective of the impact of corporate supply chain financial operations on the overall industrial chain,it takes the supply chain finance platform of C Group as the main research object,to investigate the background and development history,and to analyze the successful experiences and the problems of the financing platform,and to need to be paid more attention and supervised form the leaders.It explores the optimal pricing of financial products in the enterprise supply chain by empirical researches,and puts forward the solution idea of constructing a pricing model based on digital trust.Through this research,it is believed that the financical price based on digital trust may maximize the value of the various participants of the supply chain.and it will promote the benign development of supply chain financial platforms and solute the financing problem in a long-term.In response to the pricing model based on digital trust,it is proposed to improve the supply of financial products and the trust evaluation dimensions,to establish a supply chain financing price execution mechanism for digital trust,to optimize and upgrade digital trust means as soon as possible,and to establish a risk control system matching the digital trust level,then it can maximize the value of all participants.This paper researches supply chain financial pricing that leading by core enterprises,and based on practices.I hope to provide some references for the participants of supply chain finances,and to promote the benign development of supply chain finances,and to solve the financing problem of SMEs effectively.