Research On The Operational Mechanism And Design Approach Of The Place Network For City Branding

In recent years,the process of economic globalization is increasingly intensified,and the competition for scarce resources becomes increasingly fierce.Cities are facing new opportunities and challenges.Existing theories and practices have proven that city branding has become one of the effective means of urban competition.After the 1980s,with the advent of the era of creative economy,the ability of independent innovation has acquired greater importance.More and more cities consciously use theme content to build their city brands.At the same time,the European Union,the United Nations and other international organizations have also provided important platforms and tracks.The focus of city branding has gradually changed from symbols and urban environmental image to multidimensional experience.There is a phenomenon that multiple places are interconnected based on brand content and form an integrated cognition in the process of people’s experience and perception,which is defined as "place network" in this paper.The emergence of this phenomenon is inevitable,both because of the external demand driven by global urban competition,and because of the diffuse influence of digital technology and mass media.These multiple locations which do not necessarily have continuity in geographical location constitute the network relationship of experiencers’psychological cognition and continue to spread.In this process,the city brand image is constantly strengthened,and meanwhile,the space,economy,culture and other development of the surrounding areas of the location is promoted.In essence,this is a new principle of contemporary urban space experience,which also puts forward new requirements to urban designers,who need to pay attention to how to build the connection between places at the urban scale through cultural,technological and other means.Therefore,this paper hopes to study the operation mechanism and design approach of relevant cases from the perspective of the place network phenomenon,so as to put forward new ideas for the spatial rules of the place network.The thesis is divided into three parts.Firstly,through statistical analysis,a rough study is made on 246 cities of the seven themes of the United Nations Creative Cities Network,which proves the effectiveness and universality of the place network.At the same time,through literature research,the concept of place network is explained,and the theoretical framework of thematic place network is put forward,including the components,formation mechanism,shaping path and positive significance.Secondly based on the theoretical framework,combined with related literature research,case analysis to place network,classified the constructing rules and design approaches,including the setting rules of theme content,common theme content elements,content-driven mode,hierarchy and network narrative structure and the design level of multi-dimensional integration strategy,and constantly improve the basic theoretical framework.Finally,through the empirical study of typical cases under different content-driven modes,the thesis analyzes its thematic content,construction process,hierarchical structure and mostly integration strategy according to the theoretical framework,and explains in detail how a city chooses and constructs place network according to the established city brand content.With the increasing influence of creative culture and digital technology on contemporary urban organization,experience mode and people’s daily life,the form and mode of experience of urban space with globalization will surely change.In this trend,place network should be regarded as one of the phenomena of the transformation and extension of contemporary urban space.Urban design discipline needs to constantly understand and study this new urban space law,and make it better serve users.Based on the case analysis and relevant literature research of the place network of the theme city,this paper summarizes the operation mechanism and design approach of the place network shaping the city brand,and provides ideas and methods for the follow-up quantitative,practical and other expansion research.The whole thesis contains about 63 000 words,127 pictures and charts.