Research On Network Marketing Strategy Of FT Automobile

In recent years,China has gradually transformed into the world’s largest automobile market,and domestic and foreign automobile enterprises have achieved rapid development.However,with the development of the Internet,the traditional 4S store-based marketing strategies adopted by automobile companies have been severely challenged.With the transformation of China’s economic structure,automobile enterprises are facing more and more competitive pressure,and the competition in the automobile industry is intensifying.China’s automobile industry should actively carry out the market changes,with the network marketing platform,and actively carry out innovative marketing methods.In order to further enhance the market competitiveness and improve the marketing ability and profitability of enterprises,it is necessary to actively explore the construction of network marketing strategies.As one of the mainstream joint venture car enterprises in the domestic automobile market,FT automobile needs to be combined with the Internet,through the formulation and implementation of network marketing strategy,constantly improve the market scale and market share of automobile products,and enhance the ability and marketing effect of FT automobile network marketing strategy.This paper analyzes FT automobile and studied FT automobile network marketing strategy.This paper builds an analytical theoretical framework for FT automobile network marketing based on analysis and research.The macro environment and industry environment of FT automobile network marketing are analyzed with the PEST analysis tool and the Porter five-force model tool.On this basis,the current situation of FT automobile network marketing is analyzed,and finally the strategy of FT automobile network marketing is put forward.Through the analysis and research of this article,the main conclusion: first,in recent years,the competition in China’s automobile industry is increasingly fierce,automobile enterprises in network marketing measures emerge,network marketing can break through the limit of time and space,timely interaction and development between consumers,with the help of big data technology can take precision marketing.Especially under the influence of the epidemic in 2020,the competitive pressure in China’s auto market is increasing.At the same time in recent years in our country automobile enterprises in network marketing have invested a lot of resources,tesla,wei and other new energy vehicles represented by new forces in marketing strategy,with the help of the network marketing accurate analysis of consumer demand,and develop accurate network marketing strategy,make the market share of these automobile enterprises.As a traditional car enterprise,FT automobile needs to actively change its thinking,establish the thinking of network marketing,break through the restrictions of traditional marketing channels through network marketing,and improve the marketing effect of FT automobile.Secondly,for FT cars,the product update is relatively slow,not according to the needs of network users;lack of flexibility in network marketing pricing,can not effectively reduce consumer purchase cost;it is not focus on network marketing,network marketing channels are imperfect,unable to provide convenience to consumers,in platform construction and network advertising,behind other car companies.Last,FT cars should take the following measures in network marketing: FT cars need to take consumer needs as the starting point,Actively conduct innovative research and development of automobile products,For the needs of consumers in the target market,Accelerate the speed of product replacement,Develop new energy automotive products,To meet the consumer needs;FT cars need to timely analyze the market,Adjust the price of automobile products in time according to the market conditions,Reduce consumer purchase costs;In the construction of marketing channels,Actively integrate and expand the marketing channels,Further improve the consumer experience and satisfaction,Provide more convenient channels for consumers;In the marketing campaigns,Strengthen the interaction with consumers,Increase the investment in network marketing resources,Improve the precision of marketing with the help of the cloud platform,Actively build the corresponding safeguard measures and guarantee mechanisms.