| In recent years,China vigorously promotes “cultural confidence”,develops cultural creative industry,and greatly advances inheritance and development of excellent and traditional culture.Ceramics culture,as a key part of Chinese traditional culture and resource of culture,is significance of enhancing culture soft power.Ceramics culture shows humanistic spirit and traditional virtue of the Chinese nation,contains plentiful cultural content,applies auspicious patterns into emotional product designs,which is great importance in expanding traditional Chinese auspicious culture and satisfying emotional needs.The paper sorts out development processes and types of auspicious patterns in the blue and white porcelain,states cultural content of auspicious patterns in the blue and white porcelain and proves necessity and feasibility of application of auspicious patterns in the blue and white porcelain into emotional product design.Through the understanding of emotional design theory,application of auspicious patterns in the blue and white porcelain into emotional product design needs to be based on the analysis on instinct,behavior level and reflection,which states relationship and form between product design and expression of feelings.Based on the system analysis on product design and emotional needs of consumers for existing auspicious patterns in the blue and white porcelain with emotional design hierarchy theory,the paper shows that the design principle of “beauty,ease of use,and cultural attribute” is required in the emotional product design,and states design methods such as “abstraction and simplification,exaggeration and distortion,symbolic thinking and metaphor”.The research on the application of auspicious patterns in the blue and white porcelain into emotional product design contributes to the construction of ceramic cultural and creative industry in China,meeting emotional needs of consumers for products,and promoting inheritance and development of Chinese traditional culture. |
