Study On Behavior Analysis And Behavior Influencing Factors Of Participants In Taxi Crowd-Shipping

With the rapid development of the sharing economy around the world,the crowd-sourcing model has gradually entered the logistics field.Depending on mature Internet technology,crowd-shipping can tap idle social capacity,change the traditional distribution mode,and produce better economic benefits.Among the crowd-shipping capacity,taxis have many advantages,such as wide distribution and low prices,and have got wide attention from scholars in recent years.The development of taxi crowd-shipping not only depends on the technology,but also depends on the acceptance of participants and the policy of departments.In order to explore the acceptance of taxi crowd-shipping,this study uses the SP survey method to investigate the willingness of the three main participants of taxi crowd-shipping:users,drivers and passengers.The RP survey method is used to investigate the personal characteristics of the participants,the Binary Logit model and Conditional Logit model are constructed and the STATA software is used to estimate the parameters,and then factors affecting the willingness are analyzed.The research results show that: on the user side,the increase in transportation costs and transportation time will have a negative impact on the willingness.The increase in driver ratings,tracking of express locations,pickup appointments,online payment and door-to-door pickup services have a positive impact on willingness.For passengers,gender,age and income have a significant impact on willingness to participate.Passengers and drivers can agree on acceptable detour time and distance.On the driver side,the increase in transportation income can significantly increase drivers’ willingness.The detour time variable only has a negative impact on drivers when carrying passengers.The reduction of cargo damage compensation helps increase the willingness of drivers to participate.In addition,freight experience,taxi ownership,income and the number of cohabiting family members also have a significant impact on the driver’s willingness.In order to promote taxi crowd-shipping and provide a reference for policy formulation,the article puts forward suggestions to crowd-shipping enterprises and departments based on the research results.The research not only provides support for government decision-making,but also provide reference for the operation,pricing and promotion of taxi crowd-shipping platforms.