| In recent years,the development of wind power in my country has advanced by leaps and bounds,and wind power has become China’s second largest renewable power source and third largest power source.However,the competition in the wind power equipment manufacturing industry is becoming more and more fierce.All wind power investors,wind power equipment manufacturers or other equipment maintenance companies are focusing on the wind power operation and maintenance service industry.my country’s wind power operation and maintenance service industry has gradually matured after nearly 10 years of development,and competition has become increasingly fierce.The service quality of wind power operation and maintenance service companies is getting more and more attention.If you want to improve market competitiveness,you need to win the trust of customers,improve the service quality of enterprises,and improve customer satisfaction.XR is a wind power operation and maintenance company.How to improve its service quality,improve core competitiveness,and improve customer satisfaction are the problems that XR companies need to solve urgently.This paper selects XR enterprises as the research object.Based on the introduction of service quality,service management concepts,service quality theories and customer satisfaction theories,this thesis combs and analyzes the organizational structure and current status of service quality management of XR enterprises,and proposes The service quality of XR wind power operation and maintenance enterprises mainly includes the problems of insufficient service personnel,low cost-effectiveness of service products,lack of labeling of service management,low efficiency of back-end support services,and lack of management feedback mechanism;the paper starts from operation and maintenance service personnel,resources,technology,process,As a result,an evaluation model for the service quality of XR wind power operation and maintenance enterprises was constructed in five dimensions,and the service quality of XR enterprises was comprehensively evaluated by using the fuzzy analytic hierarchy process.The research results show that the overall evaluation result of the XR enterpriseoperation and maintenance service quality is 80.82,and the service quality is good.Among them,the operation and maintenance service resources and result quality indicators score higher,followed by the process quality indicators,and the operation and maintenance service personnel and technical quality indicators score the lowest;From the criterion-level weight vector,process quality indicators and result quality indicators have the greatest impact on the evaluation results of wind power operation and maintenance service quality.Aiming at the results of service quality evaluation,this paper proposes strategies to improve the service quality of XR wind power operation and maintenance enterprises from five aspects:improving the ability of service personnel,improving the quality of service products,improving customer management quality,improving service timeliness and establishing service evaluation mechanisms.This article aims to provide some reference for the improvement of XR enterprise service quality and customer satisfaction through research,and also provide reference for other enterprises of the same size in the same industry. |