Product Experience Design And User Research Based On Virtual Reality Technology

The product experience design is an important design content in the experience design system.The development of the experience economy makes people’s life concept change greatly,and users pay more attention to the experience of the product.The feelings,ideas,and suggestions generated by the user’s interaction with the product are the direction of product experience design improvement.It is an effective way to develop product experience design by constructing the product experience design scene to excavate the user’s thoughts and inner feelings.In the current product experience design,there are fewer user participation stages.Generally,product experience design is carried out by predetermining the user’s experience theme and subjective simulation of the user’s entire process of using the product.The entire design process designer failed to really experience the product use environment in the scene,and only simulated the scene in the brain based on graphic information,lacking accuracy.Users can not actually participate in the product experience design.They only give advice at the final evaluation stage of the product and lack "experience."1.The acquisition phase of scene element information in product experience design:mining related product user comment data based on the Web;Use reptile software to collect user comment data and perform data cleaning;Using NLPIR for data text segmentation;Forming a Web based scene element information acquisition process.2.In the stage of product experience design scenario construction: selecting high-frequency users and environments to build typical users and typical environments;Using the instinct layer,behavior layer,and reflection layer of emotional design,the product instinct layer,product behavior layer,and product behavior layer scenes are constructed.3.In the product experience design virtual scene construction phase: first use three-dimensional software,virtual reality system development technology,VR equipment to complete the construction of virtual interactive platform;Designers and users interact with products in the virtual interactive platform on the instinct layer,behavior layer,and reflection layer,and build the corresponding product instinct layer,behavior layer,and reflection layer virtual scenes.4.In the instance verification stage: Constructing the process of product experience design scene based on virtual reality technology;It is verified that the design construction process of product experience is practical and feasible with the example of the tie-in machine.