| This study on city image design constantly homogeneous environment,this paper expounds the individualized city image design is the effective way to build today and the benign development of the city image,and is based on genetics,design and communication of interdisciplinary background,combined with the genetic theory,explore the city image design method and design practice,is the main direction of this study.Based on the principles of selection,duplication,crossover and variation of genetic engineering,this paper provides theoretical support and design methods for the practice of Guilin city image design.In design theory,the principles of genetics grafting in logo design,product design,method of app design theory,demonstration,through research and data analysis of guilin city image,and text for guilin city image gene coding,form a word to the guilin city image gene dominant shape and stealth characteristics of two genes,Then,using the method of intention scale based on Kansei Engineering,the text expression and extraction of the dominant and recessive character text genes of Guilin city image genes are carried out,and the extracted text genes are combined with the specific design demands as the design practice direction to form the family-oriented brand design of Guilin city image design.Through the way of combining theory with practice,this paper explores the ways of Guilin city image design from more dimensions.Finally,in guilin city image design,for example,from guilin city image creative product design,logo design,guilin city image of guilin city image app design three aspects to explore the concrete practice of guilin city image design method,the genetic theory of city image design method to carry on the design practice verification,help the sustainable development of guilin’s image,The feasibility theory of urban image design based on genetic gene is obtained. |
