Research On The Marketing Strategy Base On The Analysis Of Electricity Consumption Data Of State Grid Cooperation Of T City

“Internet +” has promoted the fourth industrial revolution which characterized by digital civilization.China’s economy has entered a period of new normal which brings an opportunity for the development of digital economy.The economy has shifted gear from the previous high speed to a medium-to-high speed growth,the economic structure is constantly improved and upgraded,the economy is increasingly driven by innovation instead of input and investment.State Grid corporation of China implementing the strategy –“three types,two networks,world first class”to promote the modernization of the energy and power industry chain.Many fields of energy Internet are blank fields.State Grid of T need to explore database marketing strategy,pay special attention to smart terminals,Internet platforms,5G communication routing and other fields that can build a leading edge in technological.The thesis ecpounds the problems of State Grid of T city that existing in the current marketing strategy.Base on the time-series methods,the thesis analyse the power consumption structure of the power market.Establish the gray prediction model of the power demands in different industries and predict the demand,then according to the power consumption characteristics subdivide the market into several parts which calls market segmentation.Based on PAR marketing theory,under the backgrounds of market segmentation,the thesis combines the market economy,scientific and technological development with electricity consumption data to analyze and optimize the marketing strategy of T,finally provide a digital marketing strategy with platform type,agility and different response.