Research On Synergy Effect Of Vertical Integration Strategy Of A Installation Group

Since the founding of new China,the construction and installation industry occupies an important position in the development of the national economy.Since the reform and opening up,with the continuous deepening of the urbanization process,the construction and installation industry has developed rapidly.However,the construction and installation industry has entered the "deep water zone" after 40 years of reform and opening up and development,and the competition among enterprises in the construction and installation industry is increasingly intensified.In the new era,the construction and installation industry’s long-term competitive normal of low profit margin,high risk and brutal development is no longer sustainable,and the construction and installation industry is accelerating its differentiation from labor intensive to capital and technology intensive transformation.For a long time,the whole construction and installation industry has formed the normal state of "large industry,small enterprise",and most small and medium-sized construction and installation enterprises are free in the low-end market price competition.Facing the harsh environment of low profit margin and fierce competition in the industry,vertical integration strategy has become the choice of many construction and installation enterprises.In this paper,through the analysis of "much starker choices-and graver consequences-in" during the construction and installation industry enterprises in our country the development of the background,the selection of A installation group on the implementation of vertical integration strategy as the research object,using the financial index method and ahp to establish evaluation system,installation of A group,evaluating and analyzing the synergistic effect of vertical integration strategy analysis,put forward the suggestion that promote synergy,Based on the analysis results,the author draws a conclusion and puts forward the shortcomings of this paper.This study has reference significance for other construction and installation enterprises to improve the synergistic effect of integration strategy,and can also make other enterprises in the same industry realize the necessity and feasibility of working hard to achieve enterprise transformation and upgrading in the industry chain,and can enrich the theoretical research on the synergistic effect of vertical integration.The specific content is as follows:First of all,this paper expounds the research background and research significance of this paper,combs and analyzes relevant domestic and foreign literatures from two aspects of vertical integration and synergistic effect,and introduces relevant concepts and theoretical basis related to the research of this paper;Secondly,from the construction and installation industry development during the period of "much starker choices-and graver consequences-in" macro environment,industry of construction and installation industry environment,internal environment of the three sides facing A installation group installation group vertical integration strategy introduces the background,combined with the enterprise development the actual state of A installation group origin and current situation of the development of vertical integration strategy;Again,combining the financial index method and the analytic hierarchy process(ahp)from the management synergy,management synergy,financial synergy effect three aspects to build synergy effect evaluation system,from the perspective of profitability and development capacity building management coordination effect evaluation system,from the perspective of cost reduction and asset management level build management coordination effect evaluation system,The evaluation system of financial synergies is constructed from the perspective of debt paying ability and tax saving effect;Then,it analyzes the synergistic effect of vertical integration strategy of A Installation Group from the perspective of overall evaluation system,operation synergistic effect,management synergistic effect and financial synergistic effect,and obtains the synergistic effect analysis enlightenment;Finally,according to the analysis process and the enlightenment from the management synergy,management synergy,financial synergy three angles proposed A installation group ascension vertical integration strategic synergies countermeasures,summarizes the result of the analysis of research conclusion,and put forward the lack of research and the future prospect of research scholars.