Research On Company A’s Marketing Optimization Strategy Of Its New-energy Vehicle

Oil is the fuel to support the development of modern industrialization.From China’s strategic perspective of its industrial,economical,energy and technological development,the start and exploration of new-energy automobile industry conform to the inevitable requirements of rejuvenating the country through science and technology.First,in order to reduce the high dependence of traditional automobile industry on energy import,China needs to develop its own automobile products.At the same time,the attributes of environmental protection and energy conservation of new-energy vehicles satisfy the inevitable requirements of the sustainable development of society.Second,China started late in the traditional automobile industry and did not lead in the technology.However,China’s national brands of new-energy vehicles are gradually mastering core technology and have the ability to lead among other countries,which include advanced vehicle building technology;the concept of combining new-energy electric vehicles with data,intelligence,Internet of things and smart city.Third,from the economic development perspective,the plunder of the wealth from all global Economies by the power of American currency is based on the control of crude oil prices.Other countries will try their best to weaken the advantage of this barrier.It is imperative to break the deep balance of oil monopoly on China’s automobile industry and thereafter develop the new-energy automobile industry.Based on the above considerations,the research object selected in this paper is a new-energy vehicle company A.With the deep cooperation of the global automobile industry chain today,the marketing strategy of new-energy vehicles of company A is proposed in the article.First,introduce the overall development of the domestic new energy vehicle market at the current stage,and apply relevant data to analyze the basic situation of the current marketing management of new energy vehicles of A New Energy Automobile Company,and give a good understanding of the new energy automobile market of A New Energy Automobile Company.The staged achievements and existing problems in marketing are summarized,and on this basis,the later stage A new energy vehicle company may face competition and crisis in the development process for a period of time in the future.Second,analyze the current marketing environment of A new energy vehicle company from multiple perspectives,apply the PEST method to systematically analyze the macro environment of the company,and then extend the analysis from the outside to the inside to analyze A new energy vehicle company Micro-environment.On this basis,it sorts out the internal and external environment of A New Energy Automobile Company,uses the SWOT matrix,and combines the marketing development model,technology and concept of A New Energy Automobile Company to design a better marketing plan for the company’s marketing management.Third,apply the STP marketing strategy to analyze the new energy vehicle market where A New Energy Automobile Company is located,and refine the marketing plan from the perspectives of promotion,channels and prices.Fourth,summarize the conclusions obtained from the above research.The article will continue to study the possible changes that may occur after the implementation of the optimized marketing plan by A new energy vehicle company,and further identify the most critical factors that affect the company’s marketing effects and possible changes.sales team.Fifth,for A New Energy Automobile Company to implement the above-mentioned marketing optimization plan,corresponding safeguard measures are proposed,hoping to help A New Energy Automobile Company achieve its marketing strategic objectives.The safeguard measures mainly include cultural construction,human resources and capital guarantees,and corporate systems,etc.Multiple levels.