Research On Optimization Marketing Strategy Of WL Brand New Energy Vehicles

At present,the problem of ecological environment has already become one of the main social issues that people pay attention to.The concept of environmental protection has gained popular support.How to build a harmonious ecological environment has become the focus of social attention.At the same time,the exhaust emissions caused by the huge number of motor vehicles in China have become one of the main air pollution sources in China.Relying on chemical energy as the driving force will also accelerate the depletion of oil resources.Therefore,the Communist Party of China and the state have always regarded the development of the new energy automobile industry as an important part of the transformation and upgrading strategy of the automobile industry,and have issued a series of relevant policies and regulations to promote and guarantee the development of the new energy automobile industry.More and more enterprises have joined the new energy automobile industry,which has objectively increased the intensity of market competition.It is one of the main competitive means for many new energy automobile enterprises to continuously obtain more market share by improving marketing strength.Combining 4P marketing theory,STP theory,PEST theory and other professional basic theories,based on the marketing situation and marketing environment of WL brand new energy vehicles,this paper adopts several research methods to conduct in-depth analysis of the existing problems in its marketing strategy,and puts forward targeted improvement suggestions and optimization plans.By putting forward safeguard measures for human resources,organizational system and R&D guarantee,various improvement measures can be smoothly implemented.The current macro environment presents challenges and opportunities for the development of new energy vehicle enterprises.A large number of relevant policies are conducive to the development of the industry,and also attract many competitors to join the new energy vehicle track.Improving the marketing level is an important part of enhancing the competitiveness of enterprises.This paper hopes that through the research on the marketing strategy of WL new energy vehicles,it can help the enterprise improve its profit level,improve its product strength,and gain more market share,and at the same time provide certain reference value for other companies or brands with similar positioning.